Sr. Growth Marketing Strategist

Accountabilities: In this role, you will develop and execute integrated growth marketing strategies that connect product positioning with measurable business outcomes. Your responsibilities will include: Own the strategy, planning, and execution of integrated campaigns for marketing and leasing solutions, with a focus on pipeline generation and sales acceleration. Design full-funnel, multi-touch campaigns tailored to buyer personas, market segments, and stages of the customer journey. Coordinate activation across paid media, email, websites, events, outbound sales development support, and content syndication. Partner with Product Marketing to translate product positioning and narratives into clear value propositions, campaign themes, and audience-specific messaging. Develop campaign messaging frameworks, content outlines, nurture sequences, and creative briefs for segmented audiences. Collaborate with SEO, web development, paid media, creative, and marketing operations teams to ensure consistent campaign execution across channels. Monitor campaign performance, analyze results, identify optimization opportunities, and communicate actionable insights to stakeholders. Work closely with Sales leaders and SDR teams to ensure campaign readiness, effective handoffs, and continuous feedback that improves conversion. Apply demand generation best practices and explore AI-driven marketing tools, automation, and emerging content formats to improve campaign effectiveness. Serve as a strategic thought partner to Product Marketing and Sales, identifying opportunities to increase marketing impact, efficiency, and scalability. Requirements The ideal candidate is a strategic and results-oriented B2B marketer with strong campaign execution capabilities, analytical expertise, and experience working across complex product and sales environments. The following qualifications are expected: At least 7 years of experience in B2B SaaS demand generation or integrated campaign strategy roles. Demonstrated success developing and managing full-funnel campaigns combining content strategy, digital media, and outbound sales activities. Proven accountability for pipeline performance, campaign results, and continuous optimization. Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot. Strong knowledge of campaign measurement, marketing attribution, A/B testing, and performance reporting. Strategic, persona-driven approach to campaign planning and audience segmentation. Excellent writing skills, with the ability to develop compelling campaign themes, nurture sequences, and tailored messaging. Strong communication and stakeholder management skills, including the ability to align cross-functional teams and present results in business terms. Interest in innovation, experimentation, and modern marketing approaches, including AI and automation. Excellent organizational and project management skills, with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously. Collaborative and pragmatic mindset, with the ability to bring clarity and drive execution in a fast-paced, matrixed environment. Familiarity with AI-enabled solutions or experience in emerging technology markets is preferred. Experience in multifamily housing, real estate technology, or related B2B industries is an advantage. Ability to work effectively in a remote home-office environment and travel occasionally as needed. Benefits Annual salary range of $106,900–$181,900 USD , depending on location, qualifications, education, training, experience, licensure, and certifications. Health, dental, and vision insurance. Retirement savings plan with company matching contributions. Paid time off and holidays. Professional development opportunities. Performance-based bonus eligibility, depending on the position and applicable compensation plan. Potential additional rewards, including annual bonuses and sales incentives where applicable. Fully remote work arrangement with occasional travel as needed. Opportunity to lead high-impact campaigns and contribute to the growth of marketing, leasing, and AI-powered solutions. Collaborative environment that values clarity, trust, innovation, and performance.