Affiliate & Partnerships Manager

Accountabilities: As the owner of the affiliate and partnerships channel, you will be responsible for its strategy, revenue performance, profitability, and day-to-day execution across multiple markets. Your responsibilities will include: Own affiliate revenue targets and channel performance, maintaining discipline around acquisition costs, payback periods, and customer lifetime value. Manage channel economics through contribution margin, LTV, blended CAC, and cohort retention analysis, reallocating investment toward creators who attract valuable, long-term subscribers. Lead the global affiliate and creator program across the United States, Canada, and Australia, overseeing creator sourcing, platform strategy, gifting, PR, and strategic partnerships. Drive US market expansion through TikTok and TikTok Shop, developing creator-led acquisition strategies tailored to the market. Build and optimize the creator lifecycle, converting customers into ambassadors, affiliates, and top-performing partners while improving onboarding and activation speed. Develop a diversified creator roster, strengthening mid-tier relationships and reducing revenue concentration among a small number of top performers. Build a scalable creative pipeline through creator-generated content, whitelisting, and asset distribution to support paid social campaigns and improve blended acquisition costs. Use creator partnerships and product seeding to promote adjacent products, including the Pantry line, supporting subscription conversion and increasing average order value. Plan and manage in-person activations, including sampling campaigns, farmers markets, food and wellness festivals, community events, pop-ups, retail activations, creator trips, and creator-house initiatives. Design and test profitable creator compensation models, including commissions, flat fees, guarantees, and tiered incentives, while managing rate cards and negotiations. Own the affiliate technology and attribution stack, including Upfluence, AWIN, Roster, and Triple Whale, and assess channel incrementality through holdouts, geographic tests, and other experiments. Lead and coach the affiliate team while remaining directly involved in operational execution and resolving reporting or reliability gaps. Provide leadership with clear weekly and bi-weekly performance updates, translating data into insights, recommendations, and actionable strategic decisions. Build strong relationships with top-performing creators, supporting their continued growth while actively managing partnership and revenue concentration risks. Requirements The ideal candidate is a commercially minded affiliate and partnerships professional who has built and scaled creator-led acquisition programs and understands how to connect marketing performance with sustainable business growth. You should bring: 5–10 years of experience in affiliate marketing, influencer marketing, or partnerships, with direct accountability for revenue performance. Experience in direct-to-consumer (DTC), e-commerce, or consumer packaged goods (CPG) environments preferred. A proven track record of building or significantly improving an affiliate or creator program, with measurable results. Strong understanding of growth and profitability metrics, including CAC, blended CAC, LTV, LTV, payback period, contribution margin, and cohort-based retention. Experience launching or scaling programs in new markets, ideally including the US market. Strong knowledge of TikTok and TikTok Shop strategies, particularly for creator-led acquisition. Hands-on experience organizing offline activations, sampling events, creator trips, or similar initiatives, with an understanding of their commercial impact. Experience using creator partnerships and product seeding to launch or grow secondary products while supporting the core offering. Previous experience managing or mentoring marketing professionals, with the ability to improve team performance and operational reliability. Strong analytical and communication skills, including the ability to turn complex performance data into clear recommendations and confidently present them to leadership. Familiarity with affiliate and attribution platforms such as Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalent tools. Comfort incorporating AI tools and automation into daily workflows to improve efficiency and execution. A strong ownership mindset, with the ability to manage commitments independently, identify risks early, and make data-informed decisions about what to scale or stop. Benefits Free grocery plan. Bi-annual performance bonus tied to company and individual targets. Health plan available after three months. 401(k) retirement plan available after six months. 20 days of paid time off (PTO). Fully remote position within the United States. Flexible working hours. Strong opportunities for professional growth and career development.