Senior Marketing Manager

Role Summary: We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes. In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results. What You'll Be Doing: Develop and execute integrated growth marketing strategies aligned with business, revenue, and marketing objectives, driving awareness, engagement, demand generation, acquisition, and conversion across priority audiences. Lead multi-channel marketing campaigns across paid, owned, and earned channels , including search, social, display, email, web, content, and events, ensuring effective audience targeting and measurable outcomes. Drive digital and social media marketing initiatives using SEO, SEM, GEO, AEO, content distribution, and audience targeting to increase qualified traffic, engagement, and conversion. Establish performance measurement frameworks and leverage data-driven insights to optimize campaign effectiveness, improve ROI, and inform strategic decision-making. Develop demand generation programs and customer journey strategies that accelerate pipeline growth and support customer progression through the marketing and sales funnel. Collaborate with cross-functional teams and agency partners to deliver integrated marketing programs while fostering continuous improvement and marketing excellence. What We're Looking For: Hold a postgraduate qualification or equivalent relevant experience. Bring experience in BFSI, FinTech, or related industries, ideally within established organizations. Demonstrate 8+ years of experience. Bring domain expertise and experience delivering business impact, which may be considered in place of a postgraduate qualification. Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits: Great compensation package and discretionary bonus plan Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more! 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave. You will report to Marketing Director Role Location: Mumbai Experian is an equal opportunities employer Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @ experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers . #LI-Onsite Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here