CRM & E-Mail Marketing Manager

Accountabilities: As CRM & E-Mail Marketing Manager, you will own the email marketing channel, combining strategic planning, hands-on content creation, campaign execution, and continuous optimization. Plan, create, and write engaging newsletters and automated email campaigns using Klaviyo. Build, manage, and continuously optimize automated flows, including welcome sequences, abandoned cart reminders, post-purchase communications, win-back campaigns, and sunset flows. Drive subscription business growth by increasing conversions through automated journeys and developing dedicated email campaigns for subscribers. Own and manage the campaign calendar, coordinating key commercial moments such as Black Friday promotions and new product launches. Manage the external marketing agency, including preparing briefs, reviewing creative drafts, approving deliverables, and providing actionable feedback. Monitor campaign performance and identify opportunities to improve engagement, conversion rates, customer retention, and overall email marketing effectiveness. Take full ownership of the email marketing channel and proactively implement new ideas to achieve business objectives. Requirements: The ideal candidate is a hands-on CRM and email marketing specialist who combines strong technical knowledge with excellent copywriting skills and a proactive, ownership-driven mindset. At least 2 years of professional experience as a CRM Manager or in email marketing. Strong practical experience with Klaviyo, including campaign creation, automation, and flow optimization. Previous experience in e-commerce, ideally within the supplements, wellness, or healthcare industry. Excellent email copywriting skills, with the ability to independently create persuasive and conversion-oriented content. Fluent German language skills, with the ability to write engaging and natural German marketing communications. Strong understanding of customer lifecycle marketing, retention strategies, and subscription-based business models. Excellent organizational and communication skills, with the ability to manage campaign calendars and coordinate external partners. A high level of autonomy, initiative, and accountability, with the confidence to make decisions and take ownership of results. Benefits: Competitive annual salary of up to €80,000. 100% remote working arrangement. Flexible working hours. Significant ownership and responsibility from day one. Freedom to develop and implement your own ideas. 30 days of paid annual leave. Deutschlandticket for public transportation. Urban Sports Club membership. Regular team events and two company offsites per year. Free access to the company's products. Permanent employment contract. Full-time position (40 hours per week).