Marketing Automation Specialist

Primary Function of Position We are looking for a Marketing Automation Manager, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms. The Marketing Automation Manager (Japan) will report to Mayuri Kobayashi, Sr. Manager Marketing Communication Japan and will own the end-to-end design, build, QA, and optimization of scalable, compliant, multi-channel customer journeys that drive measurable behavior change (training adoption, event participation, status progression, and conversion). This role partners tightly with Japan Marketing, Sales, Digital/Web, and Regional/Global Marketing Ops to deliver high-quality, localized programs leveraging Adobe Marketo, Salesforce, and integrated event platforms (webinars/virtual events/in- person events). Responsibilities Marketo Program delivery & operations (Japan-first, regionally aligned) • Own end-to-end campaign execution in Marketo (emails, landing pages, forms, workflows, nurtures, triggers), ensuring flawless deployment and post-launch validation. • Leverage global standard templates and QA/governance (naming, tags, channels, tokens, UTM structure, compliance checks) to reduce rework and increase reliability. • Manage segmentation, lead routing, and lifecycle programs aligned with Japan go-to-market priorities (HCP, hospital, system, fellows/residents as applicable). CRM + data integration (Marketo ↔ Salesforce) • Own and monitor Marketo–Salesforce integration health, data mapping, sync behavior, and governance (field mapping, lead/contact updates, campaign attribution support). • Partner with Sales Ops and Finance teams to ensure reporting-ready data flows (clean source tracking, campaign membership integrity, accurate consent + timestamps where relevant). Multi-channel automation beyond email (web, events) • Partner with Web/Digital to operationalize web form + landing page experiences that connect to Marketo/Salesforce, improving conversion and user experience. • Scale event-driven journeys leveraging event/webinar platforms such as ON24 and/or Cvent, including registration, attendance capture, follow-up, and attribution. • Support Japan-specific channel expansion, nurture/engagement patterns (where compliant and approved), coordinating data capture, preference management, and measurement. Optimization & continuous improvement • Drive experimentation and optimization (A/B tests, cadence improvements, journey refinements, lifecycle improvements) to improve engagement and conversion outcomes. • Identify workflow bottlenecks, propose scalable fixes, and build “self-serve” enablement assets for marketers and agency partners. Compliance & quality in healthcare • Ensure all data capture and outbound communications align with internal governance and applicable privacy expectations (consent language, retention rules, auditability, and secure handling Qualifications Business requirements • 5+ years of hands-on marketing automation experience in Japan, ideally in MedTech / healthcare / regulated B2B environments. • Proven ability to partner with Japan Marketing + Sales to translate business goals into measurable lifecycle programs and outcomes. • Strong stakeholder management: comfortable advising leaders, prioritizing tradeoffs, and driving clarity across cross-functional teams. • Japanese fluency (native level) and business English (ability to work with global stakeholders and documentation). Technical requirements • 5+ years deep hands-on experience with Marketo (programs, smart campaigns, tokens, forms, landing pages, scoring, lifecycle, templates, QA). • Strong experience with Salesforce CRM (lead/contact objects, campaign membership, field mapping, attribution hygiene, data governance). • Integrating channel engagement into broader lifecycle measurement (where applicable and compliant). • Experience integrating at least one event/webinar platform (e.g., ON24, Cvent, Zoom webinar ecosystems), including registration/attendance data flows into CRM/MAP. • Strong working knowledge of tracking and measurement fundamentals (UTMs, conversion tracking, campaign taxonomy, basic funnel reporting). • Bonus: experience with workflow tools (e.g., Workfront/Jira), data tools (basic SQL), or CDP/behavioral targeting concepts. • Strong knowledge of data standardization and normalization, database structure and queries • Must possess a passion for learning industry-leading marketing technologies, tactics and best practices. Proven success leading adoption of new marketing strategies and tools globally. • Strong problem solving, business analysis and quantitative skills; extreme attention to detail • Detail-oriented, organized, and excellent verbal and written communication skills. Ability to foster strong, professional relationships across all levels. • Experience working with Japan teams and stakeholders • Ability to travel overseas as needed. 当社は、法令に従い、全ての応募者について、その適性と能力のみを基準として公正に採用選考を行います。 この職位は、業務上のニーズや、採用候補者の経験、知識、技能に応じて、ここに記載されている職務レベルと異なるレベルで採用される場合があります。 報酬は、主に採用された職務レベルと候補者の資格に基づき、適用される法律に従って決定されます。