Technical Marketing Lead — Growth, Lifecycle & CRO

Accountabilities: Own and improve the full demand funnel, from initial website engagement through booked calls, attended calls, deposits, and subscriptions. Audit, rebuild, and optimize lifecycle and CRM foundations, prioritizing automation and improvements with the greatest potential revenue impact. Build and manage automated workflows, email sequences, reminders, and customer journeys using platforms such as Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign. Analyze funnel performance and translate data into actionable insights, identifying friction points and opportunities for conversion improvement. Optimize landing pages, forms, booking experiences, and other digital touchpoints to reduce friction and improve conversion rates. Develop and test growth initiatives across multiple channels, balancing rapid experimentation with thoughtful measurement and iteration. Collaborate with growth, paid media, sales, content, and SEO stakeholders to connect channel activity to overall funnel performance. Use AI tools to accelerate research, problem-solving, experimentation, and execution while maintaining high-quality, human-centered content. Establish performance baselines, monitor key metrics, and communicate findings and recommendations clearly to leadership. Maintain a customer-focused approach, ensuring digital experiences remain clear, useful, and personalized throughout the journey. Requirements Demonstrated experience owning or significantly contributing to a full demand or growth funnel rather than specializing in only one marketing channel. Hands-on experience building marketing automations, CRM workflows, lifecycle campaigns, and customer journeys. Familiarity with tools such as Make, Zapier, Flodesk, Klaviyo, ActiveCampaign, or comparable marketing automation platforms. Strong understanding of conversion rate optimization, landing-page performance, forms, booking flows, and funnel mechanics. Ability to analyze marketing and funnel data, identify trends, explain findings, and adjust strategy based on measurable results. Strong copywriting, email marketing, and digital communication skills, with an understanding of how messaging influences conversion. Comfortable working directly with technical marketing systems and troubleshooting workflows, integrations, and digital experiences. Ability to prioritize effectively, launch practical first versions quickly, and use testing and iteration to improve results. Comfortable using AI as a productivity, research, and learning tool while applying sound judgment and maintaining authentic communication. Strong cross-functional communication and collaboration skills, with the ability to work independently and take ownership of outcomes. A customer-first mindset and genuine interest in creating experiences that are clear, helpful, and personal. Experience with a two-sided marketplace, subscription or app-based business, household services, or similar environment is a plus. Familiarity with paid media, sales, content, and SEO is advantageous. Benefits Salary: $100,000–$130,000 annually on a full-time-equivalent basis, depending on experience and qualifications. Fully remote: Work from wherever you are most productive. Flexible schedule: Approximately 30–40 hours per week, with agreed-upon time for team meetings and collaboration. Flexible ramp-up: Opportunity to begin part-time and transition toward full-time, with hours, prorated compensation, and timing agreed in advance. High ownership: Significant autonomy to build, experiment, prioritize, and drive measurable improvements. Collaborative environment: Work closely with growth leadership and a team focused on solving problems and improving customer experiences. Professional growth: Exposure to growth strategy, lifecycle marketing, CRM, CRO, analytics, automation, and AI-enabled workflows. Mission-driven work: Help create better digital experiences for families seeking practical support and services.