SEO & Content Writing Specialist

Accountabilities: Conduct keyword research, competitor analysis, and website audits to identify content opportunities and areas for SEO and AEO improvement. Implement on-page SEO enhancements, including title tags, meta descriptions, header tags, internal linking, and schema markup. Optimize landing pages, blog articles, and multimedia content to improve search visibility, engagement, and user experience. Research, write, and refine clear, audience-focused website copy and thought leadership content for B2B audiences. Use keyword insights, performance data, audience personas, ideal customer profiles (ICPs), and buyer journey knowledge to create content that addresses audience needs at every stage. Collaborate with subject matter experts to translate complex knowledge into accurate, accessible content aligned with search intent and business goals. Partner with public relations teams on SEO-related media outreach and link-building initiatives. Support the development, execution, and management of SEO and search engine marketing (SEM) campaigns across relevant platforms. Track, analyze, and report on SEO performance indicators, including keyword rankings, organic traffic, engagement, and conversions. Use tools such as Google Analytics 4 (GA4), Google Search Console (GSC), and BrightEdge to monitor performance and identify actionable insights. Maintain accurate dashboards and reporting across organic search and paid marketing channels. Monitor search engine algorithm updates, industry trends, and emerging SEO technologies to identify opportunities for improvement. Experiment with new approaches to generative AI-driven search and Answer Engine Optimization (AEO), under the guidance of SEO leadership. Recommend improvements to SEO processes, tools, and campaign outcomes based on performance analysis. Work with marketing colleagues to integrate SEO best practices into broader digital projects and campaign planning. Support the testing of landing page templates, website modules, and content variations to improve user experience and search performance. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience. At least 3 years of professional experience in SEO or digital marketing, with demonstrated success improving website rankings and organic traffic. At least 3 years of content writing experience, preferably in a B2B environment. Knowledge of on-page SEO practices, including title tags, meta descriptions, internal linking, and schema markup. Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics 4, BrightEdge, SEMrush, Ahrefs, Moz, or equivalent platforms. Understanding of technical SEO principles, including website speed, mobile optimization, crawlability, and Core Web Vitals. Strong writing and editing skills, with the ability to produce clear, engaging, and user-focused content. Excellent written and verbal communication skills, including the ability to collaborate with subject matter experts and cross-functional teams. Analytical mindset and the ability to interpret performance data, identify trends, and turn insights into actionable recommendations. Strong attention to detail and the ability to manage multiple projects and deadlines simultaneously. Familiarity with B2B audiences, content strategy, and the customer or buyer journey. Interest in emerging search technologies, generative AI, and evolving AEO practices. Benefits: Annual salary range: $80,000–$90,000 USD. Fully remote work arrangement within the United States. Competitive financial compensation package. Comprehensive employee benefits and wellness programs. Employee programs designed to support current and future personal and professional needs.