Senior Lifecycle Marketing Manager

Accountabilities:: Build and scale lifecycle programs: Own and develop lifecycle campaigns across email and in-product channels, supporting users and administrators across container and AI-oriented products and lifecycle stages. Run large-scale programmatic campaigns: Design and execute recurring, high-volume campaigns against a marketable audience in the tens of millions, working within the existing marketing automation environment and supporting an anticipated platform transition. Automate lead and renewal motions: Build and manage automated first-touch programs for product-qualified leads and inbound prospects, partnering closely with business development and renewals stakeholders. Validate audiences and behavioral signals: Work with data and growth engineering teams to access relevant product-usage signals, audit record-level data, validate targeting logic, and ensure campaign audiences are accurate before launch. Manage contact governance: Maintain suppression lists, contact governance rules, and targeting controls to ensure communications reach the appropriate audiences without excessive messaging. Own campaign QA and launch operations: Conduct pre-send QA, live proofs, launch monitoring, and real-time troubleshooting, including resolving issues involving data integrations or campaign dependencies. Translate technical signals into effective messaging: Convert product usage patterns, adoption events, feature engagement, and other technical signals into messaging that is relevant and credible to developers and administrators. Shape and sequence the lifecycle roadmap: Turn a growing set of priorities into structured themes, build queues, and sequenced roadmaps while identifying capacity constraints and dependencies early. Coordinate creative and external partners: Collaborate with design and agency partners to maintain campaign quality, consistency, and delivery timelines. Operationalize reporting: Establish consistent naming, tracking, and reporting practices that provide visibility into active programs, upcoming initiatives, and measurable business impact. Requirements: Lifecycle marketing expertise: Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment rather than solely in growth or demand generation. End-to-end program ownership: Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization, with experience delivering measurable improvements in activation, retention, or renewal outcomes. Marketing automation experience: Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring. Data and targeting validation: Comfortable partnering directly with data teams to validate record-level information and targeting logic. The ability to audit segments and identify data-quality issues is important; SQL experience is a plus but not required. Technical-to-message translation: Experience turning technical products, usage signals, or behavioral data into clear and credible messaging for developers, administrators, or other technically sophisticated audiences. Technical familiarity: Comfortable navigating developer ecosystems, cloud infrastructure, SaaS platforms, or complex multi-product technology environments. Independent senior-level ownership: Strong judgment, initiative, and organizational skills, with the ability to operate effectively in ambiguous environments, structure competing priorities, and independently drive programs from concept through execution. Cross-functional collaboration: Strong communication and stakeholder-management skills, with the ability to coordinate effectively across marketing, sales, renewals, data, engineering, design, and external partners. Benefits: Competitive compensation: Canada-based compensation of CA$160,300–CA$229,000 plus equity . Equity participation: Equity is provided to full-time employees, allowing employees to share in the organization's long-term growth. Fully remote work: Remote-first role with the flexibility to work from home. Flexible working environment: Autonomy to manage your schedule while maintaining accountability for results and delivery. Generous time off: Paid time off, quarterly wellness days, and a designated year-end wellness break. Home office support: Resources to help create a comfortable and effective home working environment. Technology stipend: Equivalent to US$100 net per month to support work-related technology needs. Learning and development: Annual support for conferences, courses, certifications, and other professional development opportunities. Parental leave: 16 weeks of paid parental leave after six months of employment. Comprehensive benefits: Medical, retirement, and paid holiday benefits vary according to country and applicable local programs. Additional perks: Company merchandise and opportunities to collaborate within a globally distributed, remote-first environment. Important eligibility note: Visa sponsorship is not available for this role.