Senior Growth Marketing Manager

Accountabilities:: Growth strategy and planning: Develop and execute the hospital growth strategy in partnership with business and product leadership, setting measurable targets for acquisition, activation, reactivation, expansion, customer acquisition cost, and payback. Budget and channel management: Own the growth marketing budget and channel mix, allocating investment across geographic markets based on hospital demand, veterinary professional availability, expected shift-fill rates, and long-term customer value. Multi-channel acquisition: Lead B2B lead generation and account-based marketing initiatives alongside Sales, as well as direct-to-practice-manager acquisition through paid search, paid social, SEO, answer engine optimization (AEO), referrals, direct mail, sponsorships, and strategic partnerships. Campaign development: Design and execute hospital-focused acquisition campaigns, contribute hospital targeting and conversion strategies to broader brand campaigns, and collaborate on industry conferences, webinars, sponsorships, and community events. Lead targeting and sales alignment: Partner with Sales, Revenue Operations, and Analytics to improve hospital targeting, lead scoring, routing, and handoff processes, ensuring the right prospects receive appropriate support through field teams or automated outreach. Activation and conversion optimization: Own the conversion rate optimization roadmap, experimentation backlog, and first-fill playbook, improving the customer journey from landing page visits and registration through approval, shift posting, and successful shift fulfillment. Experimentation and product collaboration: Work with Product and Growth Analytics to design, launch, and evaluate A/B tests and product experiments that improve sign-up conversion, onboarding, and first-shift completion. Funnel analysis and customer insights: Identify friction points and drop-offs throughout the hospital journey by combining quantitative funnel analysis with qualitative feedback from practice owners, managers, and customer-facing teams. Lifecycle and incentive strategy: Collaborate with Lifecycle Marketing to develop onboarding, activation, and reactivation journeys, and partner with Pricing to determine incentive eligibility, offer structures, and expected returns relative to hospital lifetime value. Messaging and creative development: Work with Brand and Product Marketing to refine hospital positioning, messaging, campaign creative, landing pages, and website experiences using customer insights and campaign performance data. Retention and expansion: Lead initiatives to reactivate dormant or churned hospitals and those struggling to fill shifts, while developing programs that increase repeat bookings and adoption across additional veterinary staffing roles. Measurement and attribution: Establish a rigorous growth measurement framework covering acquisition costs, cohort activation, shift-fill rates, customer lifetime value, payback periods, attribution, and controlled experiments, including holdout groups to measure incremental impact. Performance reporting: Communicate results, budget utilization, and key learnings to business and marketing leadership, reallocating investment toward effective programs and making data-informed decisions when results fall short of expectations. Marketplace coordination: Partner closely with the veterinary professional marketplace team to align hospital demand generation with professional supply, prioritizing markets where both sides of the marketplace can grow sustainably. Growth infrastructure and leadership: Build repeatable testing frameworks, operating processes, and performance playbooks that establish a scalable foundation for long-term growth while promoting continuous improvement and cross-functional accountability. Requirements: Demonstrated experience in growth marketing or performance marketing, ideally serving small and medium-sized businesses within a marketplace, vertical SaaS, staffing, healthcare, or related environment. Proven ability to own a growth budget and channel mix, make investment decisions, and deliver measurable business outcomes beyond clicks, leads, or registrations. Strong understanding of full-funnel growth, including customer acquisition, activation, conversion, retention, reactivation, and expansion, with experience improving customer activation and repeat usage. Hands-on experience with B2B acquisition channels, including paid search, paid social, referrals, sponsorships, partnerships, and direct mail, with the ability to evaluate channel effectiveness and discontinue underperforming investments. Experience developing account-based marketing campaigns for high-priority accounts alongside broader demand generation initiatives is an advantage. Strong analytical capabilities, including experience with customer acquisition cost, lifetime value, payback periods, attribution, cohort analysis, and incrementality measurement. Demonstrated expertise in designing and evaluating controlled experiments, A/B tests, and holdout studies, including the ability to interpret negative results objectively and communicate findings to leadership. Experience diagnosing conversion barriers and identifying the underlying causes of customer drop-off, with a track record of translating insights into measurable improvements. Familiarity with lead scoring, lead routing, sales handoffs, and collaboration with field sales or account management teams to improve pipeline quality and conversion. Ability to analyze geographic performance and allocate resources according to market-level economics, particularly in two-sided marketplaces where customer demand must align with available supply. Strong customer understanding, with the ability to communicate clearly and credibly with small business owners, practice managers, and other decision-makers. Experience collaborating across Sales, Product, Product Marketing, Lifecycle Marketing, Pricing, Analytics, Brand, and Customer Success without relying on formal authority. Excellent communication, project management, and stakeholder management skills, including the ability to write effective creative briefs and align teams around shared growth objectives. A proactive, entrepreneurial mindset, with the ability to operate in ambiguous environments, build programs from scratch, take ownership, and adapt quickly as priorities evolve. Practical familiarity with AI tools for increasing marketing productivity, alongside a thoughtful perspective on using AI agents to automate or improve manual outreach. A commitment to customer problem-solving, measurable impact, urgency, continuous learning, constructive collaboration, and maintaining strong relationships in a remote-first environment. Experience in veterinary medicine, animal healthcare, staffing, or related marketplaces is a plus. Benefits: Competitive annual salary: Compensation varies by geographic tier and is based on experience, skills, and location: Tier 1 — San Francisco and New York City: $140,000–$195,000 USD . Tier 2 — Los Angeles, Boston, Seattle, Washington, DC, San Diego, and Chicago: $125,000–$175,000 USD . Tier 3 — Austin, Dallas, Portland, Denver, Philadelphia, Baltimore, and Sacramento: $120,000–$165,000 USD . Tier 4 — Minneapolis, Miami, Atlanta, Phoenix, Orlando, Las Vegas, and Salt Lake City: $110,000–$155,000 USD . Tier 5 — Madison, Birmingham, San Antonio, Spokane, and other designated locations: $105,000–$145,000 USD . Equity participation: Opportunity to share in the organization's success through an equity program. Flexible paid time off: Unlimited PTO for eligible full-time US employees, encouraging a healthy work-life balance and time to recharge. Comprehensive healthcare: Medical coverage with the base medical plan covered at 100%, alongside optional premium plans and additional health benefits. Wellness support: Monthly wellness stipends to support personal health and well-being. Home office support: Stipends to help establish and maintain a productive remote workspace. Learning and development: Continuing education stipends and opportunities for accelerated professional growth. Retirement savings: Access to a 401(k) plan. Family and reproductive care leave: Paid maternity, paternity, and reproductive care leave. Team connection: Opportunities for domestic travel, including regional team-building events. Recognition and appreciation: Birthday and work anniversary gifts. Remote-first flexibility: Work remotely across eligible US locations. Employees based in San Francisco should expect a hybrid working arrangement. Meaningful mission: Help independent veterinary hospitals access reliable staffing while enabling veterinary professionals to earn more and enjoy greater flexibility in their careers. High-impact ownership: Build and lead a dedicated growth marketing function, influence business strategy, and directly shape the acquisition and retention engine.