Senior Director, Product & Customer Marketing

Accountabilities: Own the long-term strategy, operating model, and performance of Product & Customer Marketing, translating executive priorities into clear roadmaps and measurable outcomes. Define product positioning, messaging, narratives, and category strategy across the platform, products, and target industries. Develop and defend a differentiated category point of view, validating messaging with customers, prospects, and sales teams. Lead go-to-market strategy and execution for major product and feature launches, building repeatable launch processes and playbooks in partnership with Product, Sales, Demand Generation, and Customer Success. Identify opportunities to increase product adoption and revenue through positioning, packaging, feature launches, and expansion programs. Build and manage a competitive intelligence and win/loss program, translating deal insights into stronger positioning, sales strategies, and enablement. Develop scalable sales enablement resources, including battlecards, pitch materials, objection handling, training, and competitive guidance, while measuring their impact on ramp time and win rates. Establish and grow an Analyst Relations program, including analyst relationships, briefings, RFI/RFP responses, evaluations, and feedback loops that inform product and go-to-market strategy. Own customer marketing and advocacy programs covering references, case studies, testimonials, customer advisory initiatives, and programs supporting sales, demand generation, channels, retention, and expansion. Partner with Customer Success and Demand Generation to drive adoption, customer engagement, advocacy, and expansion among the existing customer base. Build, coach, and develop a high-performing team of product and customer marketers, creating organizational capability and developing future leaders. Establish scalable operating rhythms, systems, and playbooks across launches, enablement, competitive intelligence, analyst relations, and customer advocacy. Serve as the senior internal authority on positioning, category strategy, and product and customer marketing, influencing company-wide go-to-market priorities. Requirements 10+ years of experience in product marketing, with meaningful experience spanning customer marketing, competitive intelligence, analyst relations, or related disciplines. Proven track record developing category positioning and differentiated messaging in competitive B2B technology markets. Significant experience leading end-to-end go-to-market strategy and execution for major product or feature launches. Experience building or scaling sales enablement programs with measurable influence on metrics such as win rate, sales productivity, or ramp time. Demonstrated ability to build new functions or programs from the ground up, particularly Analyst Relations, customer advocacy, or similar strategic capabilities. Strong executive communication and presentation skills, including experience influencing C-suite, executive, and board-level audiences. Experience managing, coaching, and developing product marketing and/or customer marketing teams. Strong strategic and commercial judgment, with the ability to connect market insights and marketing initiatives to revenue, adoption, retention, and expansion outcomes. Comfortable operating in an environment that requires both strategic direction and hands-on execution. Ability to establish structure, processes, and operating models while navigating ambiguity and rapid growth. Experience working cross-functionally with Sales, Product, Customer Success, Demand Generation, and Revenue Operations. Familiarity with marketing and enablement platforms such as HubSpot, Salesforce, Highspot, Seismic, or Gainsight is an asset. Experience in physical security, video surveillance, IoT, or related B2B technology markets is an asset. Experience scaling a product or customer marketing function in a business exceeding $100M in ARR is an asset. Candidates must be eligible to work in Canada and willing to comply with applicable security policies and standards. Candidates will be required to undergo a criminal records check upon hire. Benefits On-target earnings of CA$275,000–CA$335,000 , with an 80/20 base-to-variable compensation structure. Equity participation for eligible employees. Fully paid health and dental benefits with no waiting period. $500 health spending account. Monthly reimbursement for fitness, wellness, or mental health programs. Flexible working arrangements where the role permits. Meaningful equity for full-time, permanent employees. Growth and advancement opportunities based on contribution, initiative, and impact. A candid culture built around clear expectations, honest feedback, and collaboration. Team-building activities, learning sessions, social events, and opportunities to connect with colleagues. Opportunity to shape a major marketing function and build scalable capabilities within a growing B2B technology organization.