Principal, Performance Marketing

Accountabilities: Own and maintain the performance standard across all active client accounts, establishing clear green, yellow, and red health classifications based on measurable indicators. Lead weekly account-health reviews, providing evidence-based assessments of portfolio performance and identifying emerging risks before they become significant client issues. Monitor account-level KPIs and campaign performance at a granular level to diagnose problems, identify root causes, and determine appropriate next actions. Lead rescue initiatives for at-risk accounts, coordinating analysts, creatives, strategists, and other resources to develop and execute documented recovery plans. Own rescue timelines, performance objectives, follow-through, and outcome tracking for accounts requiring intervention. Coach Pod Leads on performance strategy and paid media craft through specific, data-driven feedback and practical guidance. Partner with growth leadership on team capacity, account expansion opportunities, staffing considerations, and the relationship between resources and performance. Identify recurring performance patterns across the client portfolio and use those insights to improve campaign strategy, processes, and standards. Develop and expand AI-assisted account-health workflows that can improve review coverage, anomaly detection, diagnosis, and follow-through. Pilot AI workflows in controlled or shadow environments, validate outputs against expert judgment, and scale solutions when they demonstrably improve decision quality. Maintain appropriate human oversight for consequential campaign, budget, and client decisions. Establish measurable account-health, rescue, and retention tracking processes and communicate progress to senior leadership. Requirements 7+ years of hands-on paid media experience across platforms such as Meta, Google, and/or TikTok. Demonstrated ability to evaluate campaign performance at a detailed level and translate KPI trends into clear diagnoses and actions. Experience building or materially owning a recurring AI-powered workflow using real data, users, appropriate guardrails, and measurable impact. Experience managing or coaching growth marketers or paid media professionals, with the ability to develop performance capabilities in others. Strong analytical instincts and the ability to quickly identify what is happening within an account, why it is happening, and what should be tested or changed first. Experience working in a fast-paced, multi-client agency or embedded marketing environment. Strong knowledge of paid media strategy, campaign optimization, performance analytics, and account health management. Excellent written and verbal communication skills, including the ability to present account-health findings and facilitate sensitive performance conversations. Ability to influence without formal management authority and establish credibility through expertise, judgment, and consistent standards. Proficiency with ClickUp or similar project management platforms. Hands-on proficiency with Meta Ads Manager, Google Ads, and performance analytics platforms. Comfortable working independently, managing competing priorities, and making decisions in a dynamic environment. Strong judgment when applying AI and automation to marketing workflows, including the ability to balance efficiency with accuracy and human oversight. Benefits Fully remote position for U.S.-based employees. Full-time employment. Competitive base compensation of $130,000–$200,000 . Flexible paid time off. 401(k) plan. Employee benefits package. Opportunity to work across a diverse multi-client performance marketing portfolio. High-autonomy role with direct strategic exposure to growth leadership. Opportunity to shape AI-assisted performance marketing workflows and operational standards.