PPC Optimization Specialist

Accountabilities: You will manage and continuously improve paid search campaigns, using performance data and structured analysis to maximize results for self-storage clients. Your responsibilities will include: Build, manage, and optimize Google Ads campaigns, primarily Search campaigns, with tactical use of Performance Max. Conduct ongoing keyword research, negative keyword audits, and competitor analysis to improve campaign targeting and efficiency. Develop and test ad creatives through A/B testing to improve click-through rates and conversion performance. Monitor daily campaign metrics and adjust bids, budgets, and targeting strategies to achieve performance goals. Optimize campaigns against key indicators such as return on ad spend (ROAS), cost per click (CPC), and cost per rental. Stay informed about Google Ads platform updates, algorithm changes, PPC trends, and industry best practices. Analyze campaign performance using Google Sheets and Microsoft Excel, applying advanced formulas such as VLOOKUP, IF, SUMIFS, INDEX/MATCH, and Pivot Tables. Prepare clear, data-driven reports and actionable insights to support marketing managers during client performance reviews. Identify performance trends, account weaknesses, and opportunities for growth across assigned client portfolios. Collaborate with marketing team members and U.S.-based stakeholders to align campaign optimization with client objectives. Requirements The ideal candidate is analytical, detail-oriented, and comfortable managing paid search campaigns while turning complex performance data into practical optimization strategies. Required qualifications include: The original job description specifies 4–5 years of hands-on Google Ads experience, while its mandatory application screening questions specify 1–2 years. Candidates should verify the expected experience level before applying. Practical experience building, managing, and optimizing Google Ads campaigns in an agency or client-side environment. Advanced proficiency in Google Sheets or Microsoft Excel, including VLOOKUP, SUMIFS, INDEX/MATCH, and Pivot Tables. Strong quantitative and analytical skills, with the ability to interpret campaign metrics and translate findings into actionable recommendations. Excellent written and spoken English to communicate effectively with U.S.-based team leads and prepare campaign performance reports. Availability to work full-time with substantial overlap with U.S. Mountain Time business hours. Scheduling options are flexible. A quiet, dedicated home workspace with an up-to-date computer, HD webcam, headset, and reliable high-speed primary internet connection. Additional qualifications that would be advantageous include: Active Google Ads certifications in Search, Measurement, or Display. Experience managing campaigns for self-storage facilities, local service businesses, or other location-based accounts. Familiarity with Google Tag Manager (GTM) and Google Analytics 4 (GA4). Previous digital marketing agency experience managing multiple client accounts. Benefits Monthly compensation of USD $3,000–$3,500 , depending on experience. Full-time, 100% remote work from Latin America. Monday-to-Friday schedule aligned with U.S. Mountain Time business hours, with flexible scheduling options. Opportunity to manage campaigns across an international client portfolio. Collaborative, data-driven environment focused on measurable results and continuous improvement. Opportunity to deepen expertise in PPC optimization and the self-storage industry.