Paid Media Buyer (Meta & TikTok), Financial Education

Accountabilities: Build, launch, and manage lead-generation campaigns across Meta (Facebook/Instagram) and TikTok targeting South African audiences. Set up and optimize landing pages using Systeme.io, WordPress, or comparable tools, as well as direct-to-WhatsApp or email conversion flows. Implement and optimize pixels, conversion tracking, and campaign events following the initial tracking setup. Monitor cost per lead and other campaign performance indicators, identify optimization opportunities, and adjust campaigns based on testing results. Provide guidance on compliant ad copy, targeting, positioning, and conversion layouts for financial education campaigns. Ensure campaigns comply with Meta and TikTok advertising policies, particularly restrictions affecting financial education and trading-related content. Work with supplied video, graphic, copy, and offer assets to develop and launch approved campaigns. Coordinate with the internal team to ensure campaigns, creatives, copy, and lead-handling processes are aligned before launch. Provide concise weekly performance summaries covering campaign activity, lead generation, and relevant performance metrics. Respond appropriately to ad or account restrictions by supporting compliance appeals, campaign adjustments, or backup campaign setups where required. Requirements Proven experience generating leads through Meta and TikTok advertising, supported by campaign examples or case studies showing spend, lead volume, and cost-per-lead results. Hands-on experience managing paid social campaigns from setup through optimization and reporting. Previous experience advertising financial education, trading, or similarly restricted content, with a practical understanding of platform compliance requirements. Strong knowledge of Meta and TikTok advertising policies, including restrictions around financial claims, income guarantees, and promises of profit. Experience building or optimizing landing pages using Systeme.io, WordPress, or similar platforms. Experience creating or managing WhatsApp-based lead-generation and conversion flows. Strong analytical skills and the ability to use campaign data to make practical optimization decisions. Ability to work independently in a fully remote environment and manage campaign responsibilities with limited supervision. Clear communication skills, including the ability to provide concise weekly performance updates. Based in South Africa and available to start immediately. Availability for an initial freelance engagement of approximately 1–3 months focused on setup, testing, and rollout. Benefits Freelance remote position available to candidates based in South Africa. Initial engagement of 1–3 months, covering campaign setup, testing, and rollout. Monthly retainer of R4,350–R6,960 for approximately 20–30 hours per month. Alternatively, a per-launch project fee of R5,220–R8,700 per campaign launch. Higher quotes may be considered for senior candidates with a demonstrated financial advertising compliance track record. Initial advertising budget of R10,000–R25,000 per month , funded separately from your fee. Verified Meta and TikTok advertising accounts provided. Finished video and graphic creatives, ad copy, offer details, and brand media supplied. Internal team handles follow-up with generated leads. Creative and copy approval provided before campaigns go live. Payment structure of 50% upfront at engagement and 50% upon campaign launch. Invoices paid within 7 days of the invoice date. Opportunity to contribute to an ongoing paid acquisition program following the initial campaign rollout.