B2B Paid Advertising Specialist

Accountabilities:: Execute and manage paid advertising campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, and other relevant channels. Maintain accurate campaign setup, tracking, naming conventions, targeting, creative implementation, and quality assurance while minimizing errors that could affect performance or revenue. Independently manage campaign timelines, budgets, pacing, daily performance, and routine account operations. Build, launch, monitor, and optimize paid advertising campaigns from initial setup through ongoing performance management. Analyze campaign data to identify trends, performance issues, growth opportunities, and actionable optimization strategies. Develop data-backed testing hypotheses and manage client testing roadmaps, including prioritizing experiments and coordinating next steps. Ensure advertising spend remains aligned with approved budgets and proactively identify pacing risks, inefficiencies, or opportunities. Prepare and present performance reports and campaign recaps, using clear data storytelling to communicate results, insights, and recommended actions. Maintain a strong client-first approach by incorporating business objectives, constraints, audience needs, and brand considerations into campaign decisions. Work closely with lead strategists and other team members to solve problems, coordinate priorities, and deliver high-quality work on schedule. Use AI-powered tools and advertising technology to improve efficiency, performance analysis, reporting, and operational workflows. Contribute ideas, processes, frameworks, and automation opportunities that improve team effectiveness and client outcomes. Stay calm and solutions-oriented when responding to performance volatility, technical issues, campaign changes, or unexpected results. Requirements: 1–2 years of professional digital marketing experience; agency experience is a plus. At least 1 year of experience in direct-response marketing, particularly in e-commerce; experience with B2B or lead-generation campaigns is advantageous. At least 1 year of hands-on experience managing direct-response campaigns through Meta Ads and/or Google Ads, with additional platform experience such as TikTok, LinkedIn, Pinterest, Microsoft, YouTube, or similar channels considered a plus. Experience contributing to or leading paid advertising strategy for direct-response marketing initiatives. At least 1 year of experience working with analytics and marketing technology such as Google Analytics and Shopify. Experience communicating directly with clients and managing client-facing responsibilities. Strong Excel skills, including the ability to work confidently with advanced spreadsheet functionality and performance data. Strong analytical skills with the ability to interpret advertising performance and translate data into actionable recommendations. Excellent organization, time management, reliability, and attention to detail, with the ability to manage multiple priorities independently. Self-starter mindset with strong ownership and a willingness to take initiative without requiring constant supervision. Entrepreneurial approach with a genuine interest in problem solving, experimentation, continuous learning, and professional development. Strong written and verbal communication skills and the ability to collaborate effectively with strategists, clients, and cross-functional teams. Comfort using AI tools such as ChatGPT, Gemini, Perplexity, or comparable technologies to support research, analysis, writing, automation, and marketing workflows. Familiarity with key paid media performance metrics, including CPA, ROAS, pacing, conversion performance, and budget efficiency. Benefits: Base salary plus commission opportunities. Comprehensive medical, dental, and vision insurance, with up to 100% employer contribution toward employee monthly premiums. 401(k) plan with a 4% employer contribution match. Unlimited paid time off available from the first day of employment. 12 observed U.S. national holidays plus 2 mental health recharge days annually. Up to 4 hours of paid Volunteer Time Off per quarter for philanthropic activities. Fully flexible work environment, with remote, in-office, or hybrid options. One-time $100 USD work-from-home stipend added to the first paycheck. Employee Assistance Program supporting employee well-being. Ongoing learning and development programs supporting personal and professional growth. Opportunities for career advancement, leadership development, and expanded responsibilities within a growing organization. Quarterly recognition programs that may include awards, prizes, and performance recognition. Opportunities to participate in diversity, equity, and inclusion initiatives. Remote flexibility designed to support productive and collaborative work. Opportunities to work with AI-powered marketing technology and develop modern performance marketing capabilities.