Marketing Data Analyst

Accountabilities: Extract, combine, and analyze large datasets from multiple sources, including Salesforce, HubSpot, web analytics platforms, and advertising channels, using SQL to identify trends and evaluate marketing effectiveness across the B2B funnel. Lead reporting and data management for Salesforce and HubSpot, maintaining data integrity and developing a strong understanding of CRM structures, data flows, and reporting capabilities. Build, maintain, and automate dashboards and reports to monitor key B2B marketing performance indicators, including lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, and account engagement. Collaborate with Marketing, Sales, and Operations stakeholders to gather reporting requirements, translate business questions into analytical projects, and deliver insights that support strategic decisions. Conduct detailed performance analyses of integrated marketing campaigns across digital channels, email, events, and content initiatives. Evaluate campaign effectiveness, identify opportunities to optimize marketing spend, and provide data-driven recommendations for future strategies. Apply statistical analysis, A/B testing, and ROI measurement techniques to assess performance and identify opportunities for improvement. Present analytical findings and technical concepts clearly to both technical and non-technical stakeholders, including senior leadership. Requirements: Bachelor's degree required, preferably in Business, Economics, Mathematics, Statistics, Communications, or a related discipline. Significant coursework in mathematics or statistics is preferred. At least 3 years of experience in marketing analytics, business intelligence, or data analysis, preferably with a focus on B2B marketing. The role also specifies a minimum of 4 years of professional experience in work involving critical thinking, data analysis, and sales or marketing engagement. Advanced SQL proficiency, including the ability to extract, transform, join, and analyze complex datasets from multiple databases. Hands-on experience with Salesforce and HubSpot, including knowledge of core objects, fields, campaign tracking, and reporting modules. Demonstrated ability to collaborate with stakeholders, define business and reporting requirements, and implement analytical solutions that address operational needs. Strong analytical and problem-solving skills, with experience in statistical analysis, A/B testing, campaign attribution, and ROI measurement. Excellent data management skills, strong attention to detail, and a commitment to maintaining data accuracy and integrity. Strong communication, storytelling, and presentation skills, including the ability to explain technical concepts and analytical findings to non-technical audiences. Ability to manage multiple projects and priorities effectively in a fast-paced environment. Benefits: Professional development opportunities, including access to an award-winning SOAR program. Paid time off program. Volunteer Time Off (VTO) policy supporting participation in philanthropic activities. Competitive benefits, including medical and dental coverage, subject to eligibility requirements. Global Employee Assistance Program (EAP) available to all team members. Opportunities to connect with colleagues through six Employee Impact Groups and participate in employee experience events throughout the year. Some benefits are subject to applicable hourly work requirements.