Marketing Coordinator

Accountabilities: Plan, write, edit, and publish content across blog articles, email campaigns, case studies, landing pages, and other customer-facing channels. Manage and execute the social media calendar across LinkedIn and other relevant B2B platforms, coordinating copy, creative assets, publishing, and scheduling. Collaborate with sales and product teams to translate technical, product, and industry concepts into accessible, benefit-led messaging for prospects and customers. Track content and social media performance, including engagement, traffic, and marketing-qualified leads, and use insights to refine content and channel strategies. Maintain consistency in brand voice, messaging, terminology, and quality across customer-facing communications. Coordinate with designers and design tools to develop on-brand visual assets for social posts, campaigns, events, and other marketing initiatives. Support go-to-market activities for product launches and campaigns, coordinating content timelines, assets, and channel rollouts. Manage content production workflows and editorial calendars, keeping cross-functional stakeholders aligned on priorities, responsibilities, and deadlines. Monitor industry trends, competitor activity, customer conversations, and emerging topics to identify relevant content opportunities. Contribute to continuous improvements in content processes, campaign execution, and audience engagement. Requirements 5–6 years of experience in content marketing, social media, communications, or a related marketing discipline, preferably within a B2B or SaaS environment. Strong writing and editing skills, with the ability to adapt tone, structure, and messaging across social media, email, long-form content, and other formats. Proven experience managing content calendars and coordinating multiple stakeholders, campaigns, and deadlines. Working knowledge of social media platforms, scheduling tools, and basic marketing and content performance analytics. Ability to quickly understand technical or industry-specific subject matter and translate it into clear, engaging, audience-focused content. Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and priorities simultaneously. Experience with design tools such as Canva or Figma is a plus. Familiarity with CRM or marketing automation platforms and SEO fundamentals is an advantage. Proven experience collaborating with US-based business teams. Excellent written and verbal English communication skills. Ability to work with core US Eastern Time business hours, including approximately four hours of overlap from 7:30 PM to 11:30 PM IST, plus four flexible hours. Ability to work effectively in a fully remote environment with a quiet, dedicated workspace and reliable internet connection of at least 50 Mbps. Benefits Annual compensation range of ₹6,93,800–₹9,71,300 , with actual compensation based on experience, skills, job-related knowledge, market considerations, internal alignment, and geographic location. Fully remote work arrangement in India. Medical insurance coverage. Accident insurance. Retiral benefits. 12 company-paid holidays. 2 flexible holidays. Privilege/earned leave and casual/sick leave. Paid maternity and paternity leave. Weekly wellness events and programs. Opportunity to collaborate with international and US-based teams. Exposure to B2B content marketing, social media, product marketing, and go-to-market campaigns. Opportunities to develop expertise across content strategy, performance analytics, and digital marketing. Inclusive and collaborative remote working environment.