Marketing Communications Specialist

Accountabilities: Email and SMS Campaign Management: Plan, build, quality-check, and deploy scheduled email and SMS campaigns for business-to-consumer (B2C) and business-to-business (B2B) audiences. Manage loyalty program communications, including points-earning opportunities, rewards, member-exclusive campaigns, promotions, and targeted messaging. Audience Segmentation and List Management: Develop and refine audience segments based on customer behavior, campaign objectives, and business priorities. Maintain accurate contact lists, opt-in and opt-out records, and segmentation hygiene in accordance with applicable state regulations, the Telephone Consumer Protection Act (TCPA), carrier requirements, and platform policies. Campaign Quality Assurance: Conduct thorough pre-deployment checks of links, personalization, content, compliance language, unsubscribe instructions, and send schedules. Monitor campaign errors, resolve issues before publication, and improve quality assurance processes to minimize delivery defects. Campaign Testing and Optimization: Design and execute tests across subject lines, messaging, content formats, audience segments, and send times. Analyze results independently and apply findings to improve engagement, click-through rates, conversions, loyalty redemptions, deliverability, and overall campaign effectiveness. Social Media Strategy and Execution: Develop and maintain social media content strategies and publishing calendars. Recommend content formats, channel priorities, posting schedules, and engagement approaches based on business objectives, audience behavior, platform trends, and performance insights. Community Management: Monitor social media comments and direct messages, respond in accordance with brand guidelines, and maintain appropriate response times. Identify customer service concerns and potential compliance issues, escalating them to the relevant teams when necessary. Regulatory Compliance: Review email, SMS, and social media communications for alignment with established cannabis advertising requirements, state-specific regulations, and platform policies. Identify potential risks, implement corrective actions within established guidelines, and escalate new or significant compliance concerns appropriately. Creative and Content Coordination: Partner with Creative Services to develop and deliver campaign assets and copy within production deadlines. Collaborate with Brand Ambassadors to capture content from field activities and events, ensuring that materials align with brand standards and marketing objectives. Wholesale and Partner Communications: Develop and distribute communications for third-party partners, including new product announcements, promotional campaigns, sales enablement materials, and co-branded initiatives. Coordinate with the Wholesale team to ensure messaging supports commercial priorities and partner engagement. Vendor Relationship Management: Manage assigned marketing vendors, evaluate service quality and performance, resolve operational issues, and recommend adjustments to vendor relationships, services, or spending based on business requirements and results. Performance Reporting and Analysis: Analyze weekly and monthly performance across email, SMS, and social media channels. Track open rates, click-through rates, engagement, redemption, audience growth, deliverability, publishing timeliness, and quality assurance metrics. Identify trends, risks, and opportunities and implement actionable improvements. Cross-Functional Leadership: Serve as a subject-matter resource for marketing communications, channel strategy, segmentation, campaign performance, and best practices. Lead assigned cross-functional initiatives and recommend communication strategies that contribute to broader marketing and business goals. Operational Excellence: Maintain a reliable publishing cadence across channels, meet content calendar deadlines, minimize quality assurance defects, and consistently monitor social media response times and monthly performance indicators. Requirements Professional Experience: At least 2 years of marketing experience, preferably in a role involving digital communications, campaign execution, CRM, or social media management. Email and SMS Marketing: Experience with email and SMS marketing platforms is preferred, particularly tools such as Klaviyo, Springbig, Alpine IQ, or comparable solutions. Social Media Management: Familiarity with social media scheduling and publishing tools, along with platform-specific best practices for channels such as Meta, YouTube, and TikTok, is required. CRM Experience: At least 1 year of experience with a customer relationship management platform, such as HubSpot or Salesforce, is a plus. Communication Skills: Excellent written and verbal communication skills, with the ability to produce clear, engaging, audience-appropriate messaging and coordinate effectively with internal teams and external partners. Organizational Skills: Exceptional attention to detail and strong organizational abilities, with the capacity to manage multiple campaigns, content calendars, deadlines, and quality assurance tasks simultaneously. Analytical and Data-Driven Mindset: Ability to interpret campaign performance metrics, identify trends, evaluate communication effectiveness, and translate insights into practical optimization strategies. Regulatory Awareness: Ability to follow established marketing compliance procedures and recognize potential issues involving cannabis advertising, privacy, consent, SMS communications, and platform requirements. Familiarity with regulated marketing environments is beneficial. Technical and Operational Proficiency: Comfort working with digital marketing platforms, campaign reporting tools, content management systems, and social media analytics to execute and monitor communications. Initiative and Accountability: A self-motivated, proactive approach to problem-solving, with the ability to work independently, take ownership of assigned initiatives, and adapt to changing priorities. Collaboration and Flexibility: Ability to work effectively with creative, marketing, wholesale, and vendor teams in a fast-paced environment. Reliability and adaptability to occasional evening or weekend work are required. Physical Requirements: Ability to perform prolonged periods of desk-based work and computer use. Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies weighing up to 25 pounds may be required. Benefits Paid Time Off: Paid time off and eight paid holidays per year for eligible full-time employees. Healthcare Coverage: Medical, dental, and vision insurance for eligible full-time employees. Retirement Savings: Access to a 401(k) retirement savings plan for eligible full-time employees. Disability Coverage: Company-paid short-term and long-term disability insurance for eligible full-time employees. Life Insurance: Company-paid life insurance for eligible full-time employees. Employee Assistance Program: Access to an employee assistance program (EAP) for eligible full-time employees. Employee Referral Program: Opportunities to participate in an employee referral program. Commuter Benefits: Commuter-related benefits for eligible employees, where applicable. Product Discounts: Access to company product discounts. Additional Incentives: Potential additional compensation, including tips, bonuses, or other incentives, depending on the applicable role and program. Remote Work: A remote position based in the United States, offering the opportunity to contribute to marketing initiatives across multiple markets. Creative and Professional Growth: Opportunities to develop multichannel marketing expertise, strengthen analytical skills, and contribute to brand development in a dynamic, evolving industry.