Marketing & Communication Manager

Accountabilities:: Develop and implement an overarching brand and communications strategy aligned with organizational mission, values, business priorities, and growth objectives. Build brand awareness through digital channels, printed materials, marketing collateral, social media, web content, publications, and other communications initiatives. Maintain consistent application of brand identity and messaging standards across the organization, educating stakeholders and addressing inconsistencies when identified. Plan, research, write, edit, and coordinate the production of internal and external publications, including corporate newsletters, strategic communications, annual reports, press releases, narratives, and other written materials. Develop and execute a social media strategy aligned with organizational objectives, including campaign planning, content development, monitoring, and continuous improvement. Maintain and enhance website content, ensuring information remains accurate, relevant, consistent, and aligned with established content and graphic standards. Create and maintain style guidelines and content standards to support consistent messaging and presentation across marketing and external-facing materials. Collaborate with business units and stakeholders to understand customer groups, industry needs, capabilities, and market opportunities and translate those insights into effective marketing initiatives. Identify and manage participation in relevant trade shows and conferences based on strategic objectives, target customers, geographic priorities, and organizational capabilities. Develop communications materials from planning and research through writing, editing, creative direction, production, printing, and distribution. Track website analytics and evaluate content performance to determine whether communications are reaching and engaging target audiences effectively. Manage routine website evaluations, including search engine optimization initiatives, and assess social media performance to identify the most effective channels and approaches. Manage publication distribution processes and conduct systematic evaluations to improve quality, reach, and cost effectiveness. Manage approved marketing funding in accordance with budget guidelines and provide input for annual marketing budget planning. Collaborate, facilitate, and lead initiatives across geographically dispersed teams, business units, and varied management environments. Develop analytical reports by bringing together data from multiple sources and translating findings into clear, compelling business narratives. Apply emerging AI tools, including platforms such as Microsoft Copilot, ChatGPT, or similar solutions, to support marketing and communications activities where appropriate. Requirements: Hold a Bachelor's degree in Marketing, Communications, Journalism, or a related field; alternatively, 8 years of relevant experience may substitute for the four-year degree requirement, in addition to the required professional experience. Bring at least 5 years of direct experience in marketing and communications, including experience in a leadership capacity. Demonstrate experience developing and implementing integrated marketing and communications strategies across multiple channels. Have experience marketing services to federal government customers, with an understanding of the specific communication and positioning considerations involved. Demonstrate hands-on experience developing social media processes, campaigns, content strategies, and performance evaluations. Possess strong writing, editing, strategic thinking, and conceptual organization skills, combined with exceptional attention to detail. Be able to interpret analytical data, connect information from different sources, and transform findings into compelling and actionable narratives. Demonstrate strong verbal and written communication skills and the ability to engage effectively with both technical and non-technical stakeholders. Be comfortable collaborating across geographic locations, business types, organizational functions, and different management styles. Bring strong organizational and project management abilities, with the flexibility to manage multiple initiatives, deadlines, and competing priorities in an entrepreneurial environment. Demonstrate familiarity with AI-powered productivity and content tools such as Microsoft Copilot, ChatGPT, or comparable solutions. Benefits: Full-time opportunity. Benefits are available to eligible employees; the source job description refers candidates to the employer's benefits information for the complete offering. The source description does not specify a salary range. The role includes responsibility for managing approved marketing budgets and contributing to annual marketing budget planning. Employment is offered by an Equal Opportunity Employer committed to a workplace free from discrimination and harassment.