Growth Marketing Manager, Paid Social

Accountabilities: Manage and scale consumer Paid Social campaigns across platforms including Meta, YouTube, TikTok, Pinterest, and Reddit, with a focus on incremental customer growth and revenue. Identify opportunities to expand into new social platforms, audiences, tactics, and channels that can unlock additional growth. Lead the development and execution of the emerging B2B/Pro paid social strategy. Own in-house campaign management, including budget pacing, bid optimization, audience segmentation, creative iteration, and platform best practices. Develop and execute comprehensive Paid Social testing roadmaps across audiences, creative concepts, platforms, and campaign strategies. Establish a continuous test-and-learn culture by translating performance insights into new experiments and scalable initiatives. Own tracking, campaign QA, reporting, and measurement, working with internal and third-party tools to ensure reliable performance data. Partner with Analytics and Martech teams on attribution, incrementality, experimentation, and measurement frameworks. Collaborate with Brand and Creative teams to develop performance-oriented creative that captures attention while supporting broader brand objectives. Leverage AI, automation, and emerging marketing technologies to improve campaign efficiency, uncover growth opportunities, and scale successful approaches. Requirements 6+ years of experience managing, scaling, and evolving paid social programs, ideally across significant monthly media investment. Deep hands-on expertise with at least two major social advertising platforms, such as Meta, YouTube, TikTok, Pinterest, or Reddit. Demonstrated success identifying and launching new channels, audiences, tactics, or growth opportunities. Proven ability to use creative, marketing technology, automation, and AI tools to improve performance and unlock new growth. Strong analytical capabilities, including advanced comfort with Excel or Google Sheets and tools such as pivot tables and lookups. Practical experience with incrementality testing, media mix modeling, A/B testing, lift testing, attribution, or comparable measurement frameworks. Strong understanding of paid social campaign structures, audience segmentation, bidding, creative testing, tracking, and optimization. Excellent communication and stakeholder-management skills, with experience working across multiple teams and disciplines. Ability to operate effectively in a fast-paced, high-growth environment with a strong bias toward experimentation, action, and measurable results. A Bachelor's or Master's degree in Marketing, Business, Statistics, Economics, or a related field is preferred. Benefits Remote work opportunity available to candidates in Ontario and British Columbia. Expected total cash compensation range of $97,800–$126,500 CAD , including base salary and variable compensation where applicable. Compensation may vary based on job level, qualifications, skills, competencies, and experience. Opportunity to work on a rapidly growing paid social program with substantial ownership and impact. Cross-functional collaboration with Creative, Brand, Analytics, Martech, and growth teams. Exposure to emerging AI and automation applications within performance marketing. An environment centered on experimentation, data-driven decision-making, and continuous learning. Equal opportunity workplace committed to an inclusive and diverse working environment. Reasonable accommodations are available throughout the hiring process for qualified candidates with disabilities.