Growth Marketer, AI-Native

Accountabilities: Turn product and campaign concepts into finished advertising creative for platforms such as Google and Meta. Build and refine landing pages using AI-powered page-generation tools, including hands-on adjustments where needed to improve quality and performance. Produce realistic, brand-consistent imagery and video using current generative AI and creative tools. Maintain a consistent visual identity across advertising, landing pages, and other published marketing assets. Evaluate AI-generated creative critically and refine outputs so that finished work feels polished, authentic, and aligned with the brand. Design and run A/B tests across landing pages, advertising creative, messaging, and other growth initiatives. Define clear testing hypotheses, success criteria, and measurement approaches before launching experiments. Analyze test results, scale successful approaches, discontinue underperforming variants, and continuously iterate based on learnings. Monitor key performance indicators including conversion rates, customer acquisition cost, return on ad spend, and funnel drop-off. Work regularly with GA4, Google Ads, Meta Ads Manager, and internal attribution and analytics dashboards. Translate performance data into clear actions and communicate what is working, what is not, and what should change next. Maintain a strong connection between the assets and campaigns you create and the measurable business results they generate. Stay current with emerging AI tools and experiment with new workflows that can improve marketing speed, quality, and effectiveness. Requirements 3+ years of experience in growth, performance, digital marketing, or a closely related field, with demonstrable work and results. Strong hands-on experience using AI tools for creative production, imagery, copy, landing-page generation, or related marketing workflows. A portfolio demonstrating live landing pages and advertising creative that you personally produced. Strong understanding of marketing analytics and the ability to use performance data to make independent decisions. Practical experience designing, launching, analyzing, and acting on A/B tests. Excellent written English and the ability to create clear, compelling marketing content. Strong visual judgment and attention to detail, with the ability to identify and improve weaknesses in advertising and landing-page creative. Highly self-directed and comfortable operating independently without a large marketing team or extensive support functions. A proactive, experimental mindset and genuine curiosity about emerging AI and marketing technologies. Ability to move quickly from idea to execution, learn from results, and continuously improve. Hands-on experience with paid social and paid search platforms is an asset. Experience with AI-powered video generation and video editing is an asset. Startup or early-stage company experience, particularly where you independently owned a marketing channel, is an asset. Benefits Opportunity to work in an AI-native marketing environment where AI is integrated into creative production, analytics, and internal workflows. High degree of autonomy and ownership over growth marketing initiatives. Hands-on exposure to emerging generative AI tools and modern marketing technologies. Opportunity to build and test creative rapidly across paid advertising and landing-page experiences. Direct involvement in performance analytics and data-driven experimentation. Remote-friendly opportunity based in Ontario, Canada . Fast-moving environment suited to marketers who enjoy experimentation, ownership, and continuous learning. Opportunity to contribute to a digital-first healthcare environment focused on expanding access to care. Candidates are encouraged to demonstrate their work through a portfolio, live landing pages, advertising creative, and examples of their AI-enabled workflows.