Growth Campaign Manager, Lifecycle

Accountabilities: Build, test, deploy, and maintain multi-channel member acquisition and engagement campaigns across email, SMS, and direct mail using customer engagement platforms. Create standard and moderately complex campaigns and automated journeys using established templates and governance frameworks. Manage audience segmentation, trigger logic, eligibility rules, personalization, dynamic content, and A/B testing. Monitor daily campaign health and analyze engagement, conversion, activation, incremental lift, and campaign efficiency metrics. Identify actionable opportunities to improve campaign performance, segmentation, personalization, automation, and conversion outcomes. Own campaign orchestration from initial intake through retrospective, including campaign briefs, workback plans, asset coordination, approvals, dependencies, and stakeholder communications. Build and maintain repeatable AI-assisted project management workflows to keep campaigns on schedule and reduce cross-functional bottlenecks. Partner with Lifecycle Marketing and technical marketing stakeholders to translate campaign requirements into effective operational execution. Collaborate with Marketing Operations, Data, Content, Design, Product, and Growth teams throughout campaign planning and delivery. Support selected cross-channel Growth initiatives, which may include webinars, landing-page experiments, SEO/SEM campaigns, and other growth programs. Contribute to campaign reporting and retrospectives, using performance data to inform future testing and optimization. Develop a strong understanding of audience segments, campaign calendars, success metrics, and the broader marketing technology ecosystem. Requirements 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing, preferably in a B2C or B2B2C environment. Proven experience building, segmenting, testing, and executing campaigns using enterprise customer engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud. Strong understanding of customer-data concepts including events, attributes, segments, eligibility rules, and behavioral triggers. Ability to communicate technical campaign requirements clearly and effectively with Marketing Operations and Data teams. Demonstrated experience project managing complex, multi-asset marketing campaigns involving creative, web, operational, and cross-functional teams. Hands-on experience with growth analytics platforms such as GA4, Looker, or Amplitude, with the ability to analyze conversion funnels and campaign performance. Demonstrated experience using generative AI tools to streamline marketing workflows, create campaign variants, or improve project and task tracking. Strong organizational and project management skills, with the ability to manage multiple campaigns, timelines, dependencies, and stakeholders simultaneously. Analytical mindset with a focus on measurable outcomes, experimentation, and continuous improvement. Strong communication and collaboration skills, with the ability to work effectively across technical and creative functions. Experience working with healthcare, financial services, insurance, or another regulated environment is preferred. Hands-on Braze experience with Canvas, Liquid, Content Blocks, Catalogs, or Connected Content is a plus. Familiarity with direct mail, SMS, B2B2C campaigns, webinar promotion, landing-page optimization, SEO, or SEM is advantageous. Basic SQL, JSON, or data-schema literacy is beneficial. Ability to work remotely and collaborate effectively across distributed teams. Benefits Remote, full-time position. Location-based compensation with a salary range of $108,500–$140,500 USD . Equity opportunities. Opportunity to work on measurable lifecycle acquisition and engagement programs with broad cross-functional exposure. Significant collaboration with Marketing Operations, Data, Content, Design, Product, and Growth teams. Opportunity to develop and implement AI-assisted marketing workflows. Professional growth through exposure to lifecycle strategy, campaign analytics, experimentation, and cross-channel Growth initiatives. Remote-first working environment with distributed teams and office hubs in Denver and San Francisco. Work supporting healthcare-related initiatives involving sensitive patient information, with security and privacy training provided. Benefits information is provided through the employer's broader careers program and may vary based on eligibility and location. U.S. employment eligibility and state availability requirements apply; certain states are excluded from hiring for corporate roles.