Graphic Designer (Social Media)

Accountabilities: Design digital advertising creatives: Develop high-quality static and animated ads for Facebook, Instagram, TikTok, LinkedIn, and other platforms, ensuring each asset is optimized for its intended format and placement. Create social media content: Produce engaging feed posts, carousels, Stories, Reels covers, and short-form video graphics that support brand awareness and audience engagement. Optimize campaign creatives: Develop multiple design variations for A/B testing and refine creative assets based on campaign performance and feedback. Maintain brand consistency: Uphold and evolve visual identity across social media channels while creating reusable templates that improve consistency and production efficiency. Leverage AI-powered tools: Use AI solutions to accelerate ideation, generate creative variations, and streamline workflows while ensuring all final designs remain polished, original, and aligned with brand guidelines. Support social media publishing: Schedule and publish content using tools such as Meta Business Suite, Later, Buffer, or Hootsuite. Contribute to content planning: Help maintain the monthly content calendar in collaboration with marketing and leadership teams. Monitor audience engagement: Review comments and messages, flag items requiring responses, and assess basic performance metrics such as engagement, click-through rates, and reach to inform future creative decisions. Design professional presentations: Collaborate with internal teams to create clear, visually engaging presentations for clients, partners, leadership, and other stakeholders. Transform information into visuals: Turn rough drafts, outlines, and data into compelling slides, charts, and infographics. Maintain presentation standards: Create and update branded presentation templates to ensure consistency across teams and business materials. Provide broader creative support: Assist with pitch decks, proposals, reports, and other client-facing materials as required. Requirements At least 5 years of professional graphic design experience, with a strong focus on digital design or social media content. A portfolio demonstrating strong design fundamentals and relevant experience creating social media graphics and digital advertisements. Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, and/or Figma; experience with Canva is an advantage. A strong eye for layout, typography, color, composition, and visual hierarchy, particularly for mobile screens and small-format creative assets. Understanding of platform-specific advertising specifications, placement requirements, and social media design best practices. Experience designing presentations using PowerPoint, Google Slides, Keynote, or similar tools. Proficiency with current AI-powered design and content creation tools, such as Adobe Firefly, Canva AI, Midjourney, ChatGPT, or Claude, along with a willingness to explore emerging technologies. Strong organizational and time-management skills, with the ability to manage multiple projects and requests from different teams in a fast-paced environment. Ability to receive feedback constructively, adapt designs to changing priorities, and maintain high-quality output under tight deadlines. Excellent verbal and written communication skills, with a disciplined, proactive, and collaborative approach to work. Nice to have: Motion graphics or video editing skills using tools such as After Effects, Premiere Pro, or CapCut. Experience with Meta Ads Manager or other digital advertising platforms. Familiarity with Meta Pixel and advertising performance tracking; experience with implementation is a plus. Experience using social media scheduling and publishing tools. Basic copywriting skills to support creative development and social media content. Experience designing for both business-to-business (B2B) and business-to-consumer (B2C) brands. Benefits Remote work flexibility: Work remotely from anywhere in India. Full-time opportunity: Join a full-time role focused on digital design, social media, and creative production. Creative variety: Work across digital advertisements, organic social content, presentations, infographics, and client-facing materials. AI-powered innovation: Apply modern AI tools to creative workflows, explore new approaches, and improve production efficiency. Cross-functional collaboration: Partner with marketing, leadership, and other teams on a diverse range of creative projects. Performance-driven design: Use campaign insights and engagement metrics to refine creative work and contribute to measurable marketing outcomes. Professional development: Build on your expertise across digital advertising, social media design, presentation design, and emerging creative technologies.