Full Stack Engineer, Web & Martech

Accountabilities:: You will take end-to-end ownership of the marketing website and its supporting marketing technology infrastructure, combining full stack development, performance optimization, analytics, and automation to deliver measurable business results. Website development: Build and maintain high-quality, responsive, and accessible interfaces across a multilingual, headless website using React, Next.js, Vercel, and Storyblok. Develop reusable components, forms, landing pages, and content tools with a strong focus on visual quality and usability. Technical SEO: Manage site architecture, metadata, structured data, sitemaps, robots directives, hreflang attributes, and redirects across all supported locales to maintain strong search visibility and indexability. Performance optimization: Implement caching and rendering strategies, including Incremental Static Regeneration (ISR), edge middleware, and CDN optimization, to deliver fast and reliable page experiences across target regions. Analytics and attribution: Own web analytics and conversion tracking across advertising and analytics platforms, ensuring that lead sources, UTM parameters, click IDs, and conversion events are captured accurately and consistently. API development and integrations: Build and maintain Node.js APIs and webhooks connecting website forms with automation tools, CRM systems, Supabase, Snowflake, and other relevant services. Monitoring and testing: Implement automated tests and monitoring to detect broken forms, tracking gaps, integration failures, and lost leads before they affect marketing or sales operations. Marketing technology systems: Develop and improve lead management workflows, including automated prioritization, deduplication logic, attribution data insertion, and other processes that improve lead quality and operational efficiency. Documentation: Maintain clear, accessible, and up-to-date technical documentation for systems and workflows, using AI tools to streamline documentation where appropriate. Roadmap delivery: Execute marketing technology initiatives on schedule, replacing legacy workflows with reliable, maintainable solutions. Quality and reliability: Ensure key page templates meet Core Web Vitals targets and load in under two seconds across target regions, while preventing SEO regressions and ensuring advertising conversions reconcile with CRM records. Requirements: The ideal candidate is a well-rounded full stack engineer with strong frontend and backend capabilities, a keen eye for user experience, and proven expertise in marketing technology, analytics, and high-performance web platforms. You should be comfortable taking ownership of complex systems, working asynchronously across time zones, and using AI development tools while maintaining rigorous engineering standards. At least 5 years of commercial full stack engineering experience, with strong capabilities across both frontend and backend development. Advanced proficiency in React, Next.js, Node.js, and TypeScript. Strong UI development skills, including the ability to translate designs into polished, responsive, accessible interfaces with close attention to detail. Production experience with Vercel, including caching, ISR, edge middleware, and preview workflows. Experience working with large headless websites or digital products, ideally using a headless CMS such as Storyblok, Sanity, or Contentful. Deep technical SEO expertise, supported by practical experience managing and improving production websites. Proven experience implementing reliable analytics and attribution systems using tools and techniques such as Google Tag Manager (GTM), Google Analytics 4 (GA4), server-side tagging, conversion APIs, UTM tracking, and consent management. Strong understanding of web performance optimization, including caching strategies, CDNs, rendering approaches, and Core Web Vitals. Practical experience using AI-assisted development tools such as Claude Code or Cursor, with the ability to review, test, and validate generated code before deployment. Excellent written communication skills and consistent documentation practices. Based in Australia or New Zealand with full working rights, and comfortable collaborating asynchronously across time zones. Nice to have: Experience working in engineering teams where a significant portion of code is AI-generated, supported by strong review and testing practices. Familiarity with Marketo, Salesforce, or other marketing automation and CRM APIs. Experience implementing Meta Conversions API, Google Ads offline conversions, or enhanced conversions. Experience with Supabase, PostgreSQL, Snowflake, or Metabase. Experience building and maintaining multilingual websites, including internationalization (i18n) and hreflang implementation. Background in high-volume lead generation or educational technology. Benefits: Fully remote working arrangements, with opportunities to work from offices in supported locations. Flexible working environment with autonomy to organize your schedule and approach. $1,000 annual individual training budget to support professional development and continued learning. Opportunities for internal promotions and career changes, reflecting a strong commitment to employee growth. Access to an in-house psychologist. Fireside chats, workshops, and learning opportunities designed to support a high-performing team. A feedback-oriented culture that values open communication, constructive feedback, and continuous improvement. Exposure to modern technologies, AI-assisted development practices, and challenging projects within a growing international organization. Opportunities to collaborate with colleagues across a global network of markets.