Freelance Creative Lead / Creative Strategist

Accountabilities:: You will lead creative strategy, quality assurance, and content planning across three brands, helping the existing marketing team work more strategically and effectively. Your responsibilities will include: Creative Strategy and Testing: Translate performance marketing data, audience insights, and market trends into actionable creative recommendations. Develop and manage a structured testing framework, from strategic hypotheses to measurable learnings. Creative Concept Development: Define creative angles, hooks, formats, and audience-specific messaging. Identify new opportunities for creative experimentation and develop concepts that support business and marketing objectives. Performance Analysis and Optimization: Evaluate metrics such as scroll-stop rate, click-through rate, and conversion rate to inform creative decisions. Document successful approaches and adapt or scale proven concepts across brands. Creative Leadership and Quality Control: Provide final approval for creative assets, ensuring high standards in visual execution, messaging, copy, and audience relevance. Deliver clear, actionable feedback on concepts, scripts, copy, and early drafts to reduce unnecessary revisions. Content Planning and Prioritization: Own the content pipeline and creative roadmap, prioritizing work according to business goals, performance insights, and team capacity. Coordinate workloads across brands and establish clear responsibilities, realistic deadlines, and efficient workflows. Brand Development: Evolve the creative positioning of established brands while helping refine the creative direction and identity of a developing brand. Ensure content reflects each brand’s distinct audience, tone of voice, and objectives. Creative Process Improvement: Bring greater structure to ideation, testing, performance evaluation, and iteration. Improve project organization using tools such as Asana and encourage a consistent, reliable creative process. Long-Term Content Development: Develop sustainable creative concepts and explore new formats, testimonials, creator content, and community insights to support continued growth beyond individual assets or campaigns. Cross-Functional Collaboration: Work closely with content, performance marketing, and the wider marketing team to align creative decisions with business objectives and deliver consistent results. Requirements: You are an experienced creative strategist and leader who combines strong creative judgment with a data-driven approach to performance marketing. You can guide creative teams, make confident approval decisions, and turn insights into scalable content strategies. The ideal candidate will bring: At least five years of experience in creative strategy, art direction, or creative leadership, ideally with a strong focus on performance marketing and paid social creatives. A proven ability to translate performance metrics—including scroll-stop rate, click-through rate, and conversion rate—into creative decisions and scalable concepts. Experience building, implementing, or managing a structured creative testing framework. A strong eye for creative quality and the confidence to make final decisions and approve creative deliverables. Excellent understanding of messaging, copywriting, and audience relevance, in addition to visual design. Experience leading, mentoring, or coordinating creative teams and prioritizing work across multiple brands or projects. Fluent German skills, with the ability to assess, challenge, refine, and approve German-language copy and creative concepts. Very good English skills for internal communication and collaboration. A collaborative mindset and enthusiasm for working closely with content and performance marketing teams. Strong organizational and prioritization skills, with the ability to balance strategic planning and practical execution. Nice to have: Experience in a startup, scale-up, or multi-brand environment. Background in healthcare, recruitment, or another regulated or trust-based industry. Practical experience with Meta Ads, Google Ads, Asana, and analytics platforms. Experience developing brand kits, tone-of-voice guidelines, and long-term content strategies. Familiarity with user-generated content (UGC), testimonials, creators, and performance-oriented video content. Benefits: Competitive compensation: The advertised annual compensation range is €65,000–€75,000. The exact arrangement and compensation for a freelance engagement should be confirmed. Flexible engagement: Choose between a freelance collaboration and permanent employment, depending on the agreed arrangement. Flexible workload: Approximately 20–35 hours per week, based on mutual agreement and availability. Remote-first environment: Work fully remotely. Meaningful creative ownership: Take responsibility for the strategic development of three growing brands. An established team: Build on existing creative production capabilities, focusing on strategy, direction, and process improvement rather than starting from scratch. Cross-functional collaboration: Work closely with content, performance marketing, and the wider marketing team. Direct business impact: Build a scalable creative testing system that influences brand development, marketing performance, and growth.