Field Sales Representative

Accountabilities: Build and maintain strong professional relationships with retail customers to support long-term partnerships, improve customer satisfaction, and drive sales growth. Optimize base sales, new product distribution, and promotional performance across assigned retail accounts and territories. Implement effective merchandising strategies to maximize product visibility, strengthen in-store brand presence, and ensure optimal shelf availability. Execute promotional campaigns and monitor their implementation to ensure alignment with commercial objectives and retail requirements. Coordinate the placement and execution of point-of-purchase materials to enhance product presentation and influence consumer purchasing decisions. Support new product launches by ensuring appropriate distribution, product positioning, and visibility within retail locations. Monitor sales performance and field execution against key performance indicators (KPIs), identifying opportunities to improve results and achieve annual targets. Analyze retail conditions, customer needs, and sales trends to identify opportunities for increased distribution, improved merchandising, and stronger promotional effectiveness. Communicate regularly with internal sales teams and relevant stakeholders, providing accurate reports on field activities, promotional execution, and market developments. Apply effective sales and negotiation techniques to strengthen customer relationships, address challenges, and achieve mutually beneficial commercial outcomes. Demonstrate initiative, persistence, and attention to detail when managing daily field activities and delivering against assigned objectives. Requirements: Previous experience in sales is required, preferably within the fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) industry. Strong understanding of sales processes, customer relationship management, and negotiation techniques. Excellent verbal and written communication skills, with the ability to build productive relationships with retail customers and internal stakeholders. Strong interpersonal skills and a customer-focused approach to managing relationships, understanding customer needs, and supporting business growth. Solid analytical skills, with the ability to interpret sales performance data, monitor KPIs, and identify opportunities for improvement. Understanding of retail merchandising principles, product placement, shelf availability, and promotional execution. Strong organizational skills and attention to detail, with the ability to manage multiple priorities and execute field activities consistently. A proactive, results-oriented mindset, with the persistence and motivation to achieve sales targets and respond effectively to changing retail conditions. Ability to work independently, manage assigned responsibilities, and demonstrate accountability for sales performance and execution quality. Flexibility to work in a field-based role across an assigned Canadian territory, with the ability to visit retail locations as required. Benefits: Competitive base salary: Annual compensation ranging from CAD $56,400 to $70,500, depending on experience, skills, education, and other relevant factors. Performance-based bonus: Eligibility for a competitive annual bonus program with a target of 12%, with the potential to earn more based on individual performance and company results. Health insurance: Access to healthcare coverage, with certain benefits subsidized or fully paid by the employer. Wellness and family support: Programs designed to support employee well-being and family needs. Life and disability insurance: Coverage options to provide additional financial protection. Retirement savings: Access to retirement savings plans to support long-term financial security. Paid leave: Access to paid leave programs and enhanced vacation and holiday entitlements. Education and development: Education-related programs and opportunities to support professional growth and career development. Flexible work environment: A culture that values trust, empathy, inclusion, and flexibility in the way employees work. Inclusive workplace: A commitment to diversity, equal employment opportunities, and reasonable accommodations for candidates with disabilities. Career development: The opportunity to strengthen sales expertise, develop customer relationships, and contribute directly to commercial growth within the consumer goods industry.