Director of Demand Generation

Accountabilities: Develop and own the B2B demand generation strategy, including priority customer segments, buyer profiles, channels, campaigns, and targets for qualified meetings, opportunities, pipeline, and revenue. Partner with the Founder and VP of Sales to align marketing investment with the highest-value accounts and commercial priorities. Transform the existing CRM into a revenue engine by leading segmentation, reactivation, nurturing, and personalized journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and strategic accounts. Analyze CRM data, sales-call transcripts, case studies, and account intelligence to improve the relevance and effectiveness of follow-up campaigns. Improve inbound lead quality and conversion by optimizing campaigns, messaging, landing pages, qualification flows, lead routing, nurture programs, and retargeting. Evaluate marketing performance based on pipeline and revenue outcomes, identifying and eliminating campaigns that generate strong surface-level metrics but limited commercial value. Build and oversee a B2B content and case-study engine using proprietary data, customer results, market insights, and leadership expertise. Direct the production and distribution of founder-led content, case studies, executive communications, research, webinars, sales materials, and account-specific campaigns designed to create demand and strengthen market authority. Establish strong alignment between marketing, setters, SDRs, and sales teams, ensuring leads are prioritized appropriately and marketing programs support active opportunities. Create continuous feedback loops using meeting quality, opportunity conversion, customer quality, and lost-deal reasons to improve demand generation and sales performance. Use AI to accelerate research, analysis, content creation, personalization, campaign execution, and other marketing workflows. Manage small teams, contractors, and cross-functional contributors while maintaining clear ownership and accountability for results. Requirements Significant professional experience in B2B demand generation, revenue marketing, or growth marketing. Demonstrated experience building or operating demand generation programs for B2B organizations selling complex, high-value services or software. Proven ability to generate qualified pipeline and revenue from U.S. or international enterprise buyers. Strong understanding of CRM platforms, lifecycle marketing, marketing automation, paid acquisition, content marketing, account-based marketing, and sales alignment. Experience working directly with setters, SDRs, account executives, closers, or other sales functions to improve lead quality and conversion. Demonstrated, measurable impact on pipeline, revenue, meetings, or other meaningful commercial outcomes. Experience in agencies, professional services, SaaS, martech, advertising, or adjacent B2B industries is valued. Strong written communication skills and the ability to develop compelling messaging for senior business audiences. Strong analytical skills with the ability to diagnose funnel performance, interpret data, identify opportunities, and translate insights into action. Hands-on approach, with the ability to develop campaign briefs, inspect CRM workflows, review messaging, analyze performance, and manage execution without relying on a large support team. Experience managing small teams, contractors, or cross-functional projects. Comfortable working independently in a fast-paced environment with incomplete information and evolving priorities. Highly proactive, commercially minded, and accountable, with a consistent focus on business results rather than activity alone. Strong interest in using AI tools to increase the speed, quality, and effectiveness of marketing operations. Benefits $50,000–$160,000 USD total annual compensation, including base salary, performance bonus, and equity. Fully remote position with the flexibility to work from wherever you are most effective. Global hiring approach, with candidates considered internationally. Significant autonomy to build and redesign a major commercial function. Direct access to the Founder and sales leadership. Opportunity to introduce new demand generation channels and AI-enabled workflows. Ability to build a lean team around the organization’s highest-impact growth opportunities. Opportunity for the role to expand into broader ownership of revenue marketing and B2B growth. High-performance distributed work environment built around ownership, judgment, and execution. Opportunity to work with meaningful existing demand, a substantial CRM, strong customer proof points, and an established market position.