Demand Generation Intern (Hybrid)

This position is a hybrid role open to candidates in the greater Arlington area. This position will require the intern to work in our Arlington, VA office 3 days a week.

Dates of Program: January 25th, 2027 - April 16th, 2027 (12 weeks)

Application Dates: You should apply as soon as possible but understand that because of our large pool of applicants, the selection process can take a few months. We strive to create a diverse group of interns as we feel that it improves the overall internship experience.

Attention: This is a paid internship. Please note that the intern would be responsible for relocation (if needed) and lodging for the duration of the internship.

Internship Program Details: Join the best internship program around! Interns get unique insight into the minds of the CEO and senior executives during Ask Me Anything sessions. Interns will receive company training, onboarding, and professional development workshops to help transition into the workplace. Interns will also engage in team-building activities and awesome socials. For more information on the internship program, visit www.knowbe4.com/careers/internships. 

The Demand Generation Intern will support the Global Demand team with internal and 3rd party marketing programs. The ideal candidate will support campaign setup and execution, reporting, asset organization, and tracking to ensure programs run smoothly and deliver high-quality results.

Key Responsibilities:

• Work collaboratively with the marketing team to help set up, monitor, and report on demand gen programs
• Create and update Salesforce campaigns for various marketing programs
• Track campaign pacing and lead quality; identify discrepancies and manage lead-return processes with 3rd-party vendors. 
• Create and manage campaign tracking links in our UTM database to ensure proper tracking of campaigns.
• Assist in the development of campaign assets, managing the hand-off to external vendors.
• Assist with verifying, cleaning and processing lead reports from 3rd party vendors.
• Gain hands-on experience monitoring full-funnel programs and lead lifecycles within Salesforce.
• Learn to interpret initiative pacing and ROI to make data-driven optimization decisions.
• Understand the "why" and "how" of UTM tracking and multi-channel program attribution.
• Understand the mechanics of 3rd-party partnerships, from creative delivery to lead quality audits.

Minimum Qualifications:

• Education: Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Data Analytics, Communications, or a related field.
• A strong desire to learn marketing technology; prior exposure to a CRM (like Salesforce) or Email Marketing tools is preferred.
• Proven ability to write clearly and professionally, especially when coordinating with external partners or vendors.
• Demonstrate ability to manage multiple projects or "demand programs" simultaneously while meeting strict deadlines.
• Excellent verbal and written communication skills are essential with the ability to positively interact with persons at all levels of our organization.
• Proficient in Google Sheets, Docs, and Slides.
• Talent for multi-tasking, being results oriented and organizationally proficient.
• Team oriented and willing to help others to achieve success.
• Ability to develop creative solutions.
• Ability to think and act independently. 
• Ability to effectively prioritize and resolve multiple competing tasks.
• Ability to deal professionally, courteously and tactfully with external partners and coworkers.
• Self-reliant with the ability to innovate and introduce change showing sound judgment and pragmatism.
• Compliance or in-house experience is a plus.