Conversion Copywriter & Content Lead

Accountabilities: Own conversion-focused copy across cold email sequences, paid ads, landing pages, newsletters, email campaigns, LinkedIn content, infographics, and carousels. Develop compelling messaging, angles, hooks, structures, and calls to action that encourage prospects to take action. Write and adapt content for different audiences, campaigns, and distinct founder voices , maintaining authenticity and consistency. Partner with AI tools and creative resources to produce content efficiently while providing the strategic direction and editorial judgment needed to make outputs effective. Continuously evaluate and improve copy based on reply rates, click-through rates, conversion rates, leads generated, and calls booked . Approach every assignment with a growth mindset, prioritizing commercial outcomes over word count, aesthetics, or writing for its own sake. Contribute to campaign strategy by understanding what motivates prospects to click, respond, convert, buy, or book a call . Take ownership of messaging quality and performance rather than relying on designers or other team members to determine whether the copy works. Requirements: Proven experience writing direct-response copy for B2B, SaaS, technology, or comparable businesses. A track record of generating measurable results through your copy, with the ability to demonstrate how your work contributed to business outcomes. Strong ability to write in different voices and personalities , adapting tone and messaging to suit specific individuals and audiences. Practical experience using AI tools as part of your writing workflow , combined with the ability to challenge, edit, refine, and improve AI-generated content. Strong commercial and marketing instincts, with a clear understanding of the psychology behind clicks, replies, conversions, purchases, and booked meetings . Native-level English writing skills , with exceptional command of language, tone, clarity, and persuasion. Ability to maintain at least 4 hours of daily overlap with Lisbon time . A performance-oriented mindset and willingness to prioritize measurable impact over purely creative or brand-focused writing. Experience with MSPs, IT services, cybersecurity, or B2B technology is a strong plus. Candidates whose experience is primarily long-form SEO, brand storytelling, or purely editorial writing may be less suited to the role. Benefits: Remote, full-time opportunity , with fractional arrangements also considered. Significant creative ownership across multiple marketing channels and campaigns. Opportunity to work at the intersection of copywriting, growth marketing, AI, and conversion optimization . Performance-focused environment where the impact of your work is measured through tangible business results. Exposure to diverse campaigns, audiences, founder voices, and marketing channels. Opportunity to use and shape AI-powered content workflows while maintaining strategic and editorial ownership. Flexible engagement structure for candidates interested in either a full-time or fractional opportunity.