Content Production Manager

Accountabilities: Content Strategy and Development: Create industry-focused and technical content that supports integrated marketing campaigns, account-based marketing initiatives, customer lifecycle programs, website experiences, product launches, and broader marketing objectives. Video Production and Editing: Plan, record, write, produce, and edit technical videos, tutorials, workflow demonstrations, and instructional content focused on media solutions and post-production processes. Product Demonstrations: Develop engaging recorded and live demonstrations that explain product features, workflows, and best practices, helping customers understand the practical value of media technology solutions. Customer Stories and Thought Leadership: Produce customer success stories, interviews, panel discussions, testimonials, and educational content featuring industry professionals and subject matter experts. Technical Storytelling: Transform complex product information, industry insights, and customer experiences into clear, compelling narratives that communicate business value and encourage audience engagement. Multichannel Content Optimization: Adapt content formats, messaging, and storytelling techniques to different platforms and audiences, including social media, websites, email campaigns, digital advertising, and other marketing channels. Content Planning and Campaign Coordination: Collaborate with marketing stakeholders to develop content calendars, coordinate campaign activation plans, and ensure content aligns with marketing priorities and product initiatives. End-to-End Production Management: Manage content projects from initial concept through final delivery, coordinating filming, recording, editing, graphics, screenshots, supporting assets, and production timelines. Creative Team Collaboration: Prepare production-ready materials, creative briefs, and supporting assets for design teams to finalize, format, and deploy across marketing campaigns. Content Delivery and Organization: Ensure all assets are delivered on schedule and meet agreed requirements. Assign or include appropriate content identifiers to support asset tracking and performance measurement. Performance Measurement and Optimization: Monitor content effectiveness against campaign objectives and key performance indicators (KPIs), analyzing engagement, viewership, consumption, conversion, and audience insights to improve future content. Cross-Functional Collaboration: Work effectively with internal teams, creative partners, customers, and industry experts to ensure content is accurate, relevant, engaging, and aligned with business objectives. Requirements: Professional Experience: At least three years of experience in content marketing, content production, video production, digital marketing, or a related field. Multichannel Content Creation: Demonstrated experience producing content across multiple formats and channels, including video, social media, educational materials, and thought leadership. Video Production Skills: Strong hands-on skills in video recording, filming, editing, and post-production using professional editing tools. Technical and Educational Content: Experience creating product demonstrations, technical tutorials, workflow guides, or other instructional content that simplifies complex concepts for different audiences. Communication and Storytelling: Excellent written, verbal, and visual communication skills, with the ability to develop compelling narratives and explain technical information clearly. Interviewing and Collaboration: Confidence conducting interviews with subject matter experts, customers, and industry professionals to capture valuable insights, testimonials, and authentic stories. Project and Time Management: Strong organizational skills and the ability to manage multiple projects, deadlines, and competing priorities while maintaining high production standards. Content Analytics: Experience measuring content performance, interpreting engagement and conversion data, and using insights to optimize content strategies in line with business objectives. Social Media Expertise: Strong understanding of social media platforms, audience engagement, content distribution practices, and channel-specific optimization. Integrated Marketing: Familiarity with campaign-driven marketing, content calendars, and integrated content planning across multiple marketing channels. Preferred Industry Experience: Background in media, broadcasting, film, television, post-production, or creative technology environments. Preferred Product Knowledge: Hands-on experience with Avid Media Composer, Pro Tools, or other professional media production tools. Preferred Technical Knowledge: Understanding of post-production workflows, media technology, and the needs of creative professionals. Preferred Video Channel Experience: Experience managing YouTube channels or developing video-focused social media programs. Preferred Analytics Tools: Familiarity with content analytics platforms and marketing performance measurement tools. Creative and Analytical Mindset: Ability to combine creativity and technical precision with a data-informed approach to content development and continuous improvement. Location and Work Arrangement: Based in Canada, with the position offered as a remote, full-time opportunity. Benefits: Competitive Salary: Annual salary range of CAD $71,731–$107,597 for candidates based in Canada. Health Benefits: Access to health benefits. Remote Work: Remote working arrangement offering flexibility in where you work. Full-Time Opportunity: A full-time role within a collaborative, globally connected environment. Creative and Technical Development: Opportunities to work with innovative media technologies and contribute to content supporting professionals across film, television, broadcasting, music, and other creative industries. Collaborative Culture: The opportunity to partner with marketing, creative, and technical professionals while contributing to an inclusive and diverse workplace.