Strategic Program Manager, Agency

Strategic Program Manager, Agency

MNTN is expanding what brands and agencies can achieve with Performance TV. We’re seeking a Strategic Program Manager, Agency to help our agency partners deliver measurable results and build the processes, insights, and expertise that support long-term growth.

This role combines hands-on account optimization with program development and partner enablement. You’ll work closely with Sales and Partner Management to help agency accounts hit performance goals, turn broader account trends into actionable insights, and equip key agencies with the best practices to succeed on MNTN.

What you’ll do

• Build repeatable processes for agency sales motions. Develop playbooks and workflows that support agency evaluation, onboarding, account launches, and expansion, with clear responsibilities and handoffs across Sales and Partner Management.
• Turn account trends into insights and case studies. Analyze performance across agencies and their advertiser portfolios to identify patterns, surface successful strategies, and develop evidence-backed stories that inform client recommendations and sales conversations.
• Optimize Performance TV accounts to achieve client goals. Support the  Partner Management teams to monitor performance against agreed-upon KPIs, identify opportunities, and execute optimizations across audience strategy, budget allocation, creative, and testing in partnership with account teams.
• Project Management for Agency Programs: Support our agency pods in implementing partnerships plans for top agencies. Project management across co-marketing initiatives, co-development and MCP/ tech integrations across key agencies. There is a heavy XFN element to the role.  
• Lead enablement and best-practice training for key agencies. Create and deliver practical training, workshops, and resources that strengthen agencies’ ability to plan, launch, measure, and optimize Performance TV campaigns.
• Bring agency learnings back into the business. Partner with Product Marketing, Sales, and Customer Success to address recurring challenges, share successful approaches, and improve the agency experience.

What you’ll bring

• 7+ years of experience in digital advertising, performance marketing, advertising technology, or agency account strategy, with direct responsibility for campaign performance.
• Hands-on experience optimizing paid media against business outcomes such as cost per acquisition, return on ad spend, and conversion volume; connected TV or Performance TV experience is a plus.
• An understanding of how agencies evaluate media partners, manage advertiser portfolios, and make campaign and budget decisions.
• Demonstrated analytical skills, with the ability to identify meaningful trends across accounts and translate them into practical recommendations and compelling client stories.
• Strong 3rd party measurement tool expertise. E.g. Northbeam, Triplewhale, Fospha, Workmagic, Measured.
• Experience building processes, playbooks, or programs that make cross-functional teams more effective.
• Strong presentation and communication skills, including experience leading client conversations, training sessions, or partner enablement.
• The ability to build trusted relationships and influence internal teams and external partners without direct authority.
• Strong project management skills and the ability to balance immediate account needs with longer-term initiatives in a fast-moving environment.
• Proficiency with spreadsheets, reporting platforms, and CRM tools such as Salesforce.

What success looks like

• You will develop repeatable processes that Sales and Partner Management adopt to streamline agency onboarding, accelerate account launches, and support expansion across advertiser portfolios.
• You will help agency accounts make measurable progress toward their performance goals, turning account trends and testing results into actionable optimizations, best practices, and credible case studies.
• You will equip key agency partners with the training, tools, and confidence to plan, launch, measure, and optimize Performance TV campaigns, building a foundation for long-term growth with MNTN.
• You will help scale agency enablement to ensure best practice adoption and advertiser success.