Senior Web Marketing Manager

SoFi

San Francisco, Ca
Onsite
Posted 2026-11-11

Tailor my CV for this job, free View job and applyYour CV rewritten for this role, from your real experience. Sign in with Google, nothing to install.

Got this interview? Our apps help you get the job.

Prep SarthiFree 7-min demoPractise this interview with an AI interviewer, out loud.Unlimited mocks · $9.99/month →Live Sarthi30 min free demoAnswer hints during the real call, hidden from supported screen sharing.Unlimited interviews · $9.99/2 days · Windows →

Skills named in this job

Read from the description itself, not inferred.

This role on the market

4,038 open marketing roles across 1,075 companies are on ApplySarthi right now, most of them in Bengaluru (75), Mumbai (26), Delhi NCR (21).

Digital Marketing Manager (m/w/d) Schwerpunkt Website, SEO & digitale Sichtbarkeitcbs Corporate Business Solutions GmbH
Marketing Data Analystoliver
Senior Product Marketing Manager, Sales Enablement (AI & Research)prolific
Senior Growth Marketing ManagerJobgether
Marketing Manager, Fauna RoboticsAmazon

What marketing roles keep asking for: B2B (28%), CRM (20%), Stakeholder management (15%), Salesforce (15%), SaaS (15%), Excel (13%), Paid media (13%) — counted across their open postings here.

SEO jobs

SoFi has 47 open roles listed here.

Counted across 14 company job boards, updated as roles open and close.

Preparing for this interview

Interviews for marketing roles keep coming back to B2B, CRM, Stakeholder management, Salesforce. Practise those questions before you sit with SoFi.

Questions you are likely to be asked

Why do you want to join SoFi?
What is your experience with SEO? Tell me one thing you learned the hard way.
How do you measure whether your content is working?
Who is the customer for this company, and how would you reach them?
Tell me about a campaign you ran. What were the results?

Prep Sarthi gives you a free mock interview: an AI interviewer asks you questions like these out loud, from your own CV and this job, and shows your score and your weakest answer.

Practise the Senior Web Marketing Manager at SoFi interview free →

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role
The Senior Web Marketing Manager is a strategic leader helping to shape how SoFi delivers, optimizes, and scales high-impact experiences across the Marketing website.

Operating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this role will identify opportunities, develop recommendations, and lead complex initiatives that improve both business outcomes and how the broader Web Marketing team operates.

We’re looking for a highly curious, forward-thinking leader who can anticipate opportunities and risks, challenge existing ways of working, and translate emerging technologies, performance insights, and business needs into scalable solutions - while remaining hands-on.

What You’ll Do

Lead complex, high-impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.
Serve as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.
Proactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions rather than waiting for direction.
Drive AI-enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.
Advance experimentation and conversion optimization, using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.
Lead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.
Raise the capabilities of the broader Web Marketing team through mentorship, knowledge sharing, scalable standards, and by surfacing emerging technologies, competitive trends, and digital experience opportunities worth testing or adopting.

What You’ll Need

8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.
Demonstrated ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.
Sound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.
A track record of proactively identifying opportunities and driving scalable solutions, rather than waiting for direction.
Deep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing new capabilities, or supporting platform transformations.
Demonstrated hands-on experience with AI tools and automation, proactively identifying opportunities to streamline workflows, accelerate execution, and develop scalable solutions that improve team efficiency.
Proven ability to drive experimentation and conversion optimization using performance insights, while influencing technical and non-technical stakeholders through clear recommendations and cross-functional collaboration.

Nice to Haves

Background in fintech, financial services, or another highly regulated industry.
Familiarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies.
People-management or formal team-leadership experience, with demonstrated ability to coach, develop, and raise the performance of others.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Match this job to your CV

ApplySarthi scores your CV against this role, shows the skills you are missing, and writes a tailored version for the application.

Check my match →

Similar open roles

Need answers during your interview? Try Live Sarthi.

Live Sarthi, an Interview Sarthi app, shows answer suggestions during the call.

Hidden from supported screen sharingThe overlay stays out of supported Windows screen captures.
Answers start in about 1.5 secondsResponse time varies with your connection and model.
From your own CVYour projects and your experience, not a generic script.
30 minutes freeThen ₹149 for a 2-day pass with unlimited calls — you pay for the days you are interviewing, not a subscription.

Try Live Sarthi free →

A Windows app, from the same team as ApplySarthi.

Listed on greenhouse · posted 2026-11-11. ApplySarthi collects openings and links to application pages; the role is advertised by SoFi, not by us.