Senior Growth Marketing Manager

Accountabilities: Growth Strategy: Define and lead the overall customer acquisition strategy, establishing annual and quarterly growth plans across web, iOS, and Android platforms. Strategic Investment: Identify and prioritize growth opportunities based on business impact, customer acquisition costs, return on investment, and long-term scalability. Paid Acquisition: Manage a multi-million-dollar marketing investment across paid search, paid social, display advertising, affiliate marketing, app stores, and emerging acquisition channels. Performance Optimization: Partner with paid media specialists to establish channel strategies, allocate budgets, monitor results, and continuously improve campaign effectiveness. Experimentation and Conversion: Develop and manage an experimentation roadmap, prioritizing high-impact tests across landing pages, messaging, onboarding, pricing, and conversion funnels. Analytics and Forecasting: Own acquisition forecasting and performance planning while collaborating with analytics teams to strengthen measurement frameworks, attribution models, dashboards, and reporting. Cross-Functional Collaboration: Provide strategic direction to SEO and growth analytics initiatives while coordinating with product marketing and lifecycle marketing teams to align acquisition efforts with broader business objectives. Executive Reporting: Present growth performance, forecasts, investment recommendations, and strategic insights to senior leadership, translating complex data into clear business decisions. Continuous Improvement: Challenge existing assumptions, identify emerging growth opportunities, and promote a culture of experimentation and evidence-based decision-making. Requirements At least 10 years of professional experience in growth marketing, performance marketing, or digital marketing, ideally within SaaS, product-led growth (PLG), or subscription-based businesses. Proven track record of developing and owning customer acquisition strategies that deliver measurable business growth. Demonstrated experience managing substantial paid media budgets, preferably exceeding $10 million. Strong expertise in performance marketing, acquisition economics, budget allocation, and multi-channel optimization. Excellent analytical capabilities, including forecasting, experimentation, performance measurement, and data interpretation. Deep understanding of digital acquisition across websites, mobile applications, and app-based ecosystems. Experience influencing and aligning cross-functional teams without necessarily having direct management responsibility. Strong communication, presentation, and stakeholder-management skills, with the confidence to present strategic recommendations to executive leadership. Ability to combine long-term strategic thinking with hands-on execution and operational ownership. Comfortable working independently, managing multiple priorities, and making data-driven decisions in a fast-paced environment. Additional assets: Experience in fintech, payments, or subscription-based business models. Background in mobile application growth and App Store Optimization (ASO). Familiarity with lifecycle marketing platforms such as Braze, Iterable, or Customer.io. Previous experience in a Product-Led Growth (PLG) environment. Benefits Competitive salary: Target annual base compensation of CAD 150,000–170,000, with the final offer depending on location, market conditions, experience, and expertise. Flexible working arrangements: Fully remote, hybrid, or office-based options within Canada. Global collaboration: Opportunity to work with an internationally distributed team across Canada, the United States, the United Kingdom, New Zealand, and Australia. Wellness benefits: Comprehensive wellness resources and an annual wellness stipend. Paid time off: Three weeks of vacation to start, one paid volunteer day, and two floating holidays. Retirement savings: Registered Retirement Savings Plan (RRSP) with a 4% employer contribution match. Employee ownership: Access to an Employee Stock Purchase Program. Professional development: Opportunities to contribute to strategic initiatives, expand leadership capabilities, and influence the growth of a scaling SaaS business. Travel opportunities: Occasional business travel may be required to the corporate headquarters in Denver, Colorado, or other offices across North America.