Associate Director Generative Engine Optimisation
Bursonglobalcareers
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This role on the market
26 open optimisation roles across 17 companies are on ApplySarthi right now, most of them in Bengaluru (2), Chennai (1).
- Head of Engineering - Optimisation & ControlKraken
- Senior Digital Transformation & Process Optimisation Consultant - Manufacturing/Productioncelonis
- Head of Revenue OptimisationBooming Games
- Stage : Analyse et optimisation des procédés de préparation de milieux, Belgique - 2026Gsk
- Principal AI Engineer Optimisation Intelligence and Agent OrchestrationMaersk · bengaluru
What optimisation roles keep asking for: Python (19%), Supply chain (19%), SQL (15%), Stakeholder management (15%) — counted across their open postings here.
Bursonglobalcareers has 15 open roles listed here.
- Social & Content Strategist - Account Director level - Corporate
- Social & Content, Senior Account Executive - Burson
- Social & Content Account Executive - Burson
- Social Account Director - Burson
- Senior Social Strategist
Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for optimisation roles keep coming back to Python, Supply chain, SQL, Stakeholder management. Practise those questions before you sit with Bursonglobalcareers.
Questions you are likely to be asked
- Why do you want to join Bursonglobalcareers?
- What is your experience with SEO? Tell me one thing you learned the hard way.
- Tell me about a problem you solved at work that you are proud of.
- Tell me about a time you disagreed with your manager. What happened?
- Where do you want to be in three years?
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Practise the Associate Director Generative Engine Optimisation at Bursonglobalcareers interview free →Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
This role sits at the forefront of digital communications, driving the integration of Generative Engine Optimisation (GEO), Digital PR, and Search Engine Optimisation (SEO) strategy. As Associate Director in the Digital Marketing function at Burson, you will shape how brands are discovered, represented, and trusted across AI-driven environments. You will act as a strategic advisor to clients, while driving innovation, commercial growth, and cross-functional collaboration within the agency.
What you'll do:
- Support the development and execution of GEO strategies for key clients
- Translate complex AI and search concepts into clear, actionable insights
- Advise clients on brand visibility, sentiment, and risk in AI-generated search results
- Develop and evolve GEO frameworks, tools, and best practices
- Integrate GEO best practices into PR campaigns to secure high quality coverage and citations
- Integrate SEO, content, and PR strategies to maximise search and AI visibility
- Support the upskilling of cross-functional teams across the fundamentals of GEO
- Support business growth through client development, pitches, and new service offerings
Experience that contributes to success:
- Experience in GEO, Digital PR and/or SEO is essential
- A passion and curiosity around the evolution of GEO
- Strong understanding of SEO and content optimisation principles
- A robust understanding of what good looks like in earned media and digital PR campaigns
- Experience translating data and technical concepts into client-friendly strategies
- Demonstrated interest or experience in AI, generative search, or emerging technologies
- Track record of developing and pitching innovative client solutions
- Experience leading teams and collaborating across disciplines
- Strong commercial mindset with the ability to identify growth opportunities
- Client service excellence
#LINE1
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Listed on arbeitnow · posted 2026-09-27. ApplySarthi collects openings and links to application pages; the role is advertised by Bursonglobalcareers, not by us.