Associate Director, Influence - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Grow: Commercial & Sector Partnership

• Strategic Influence Partner: Act as a trusted adviser to sector and practice leads, translating client and business briefs into culturally relevant, influencer-led strategies.
• Commercial & Organic Growth: Partner with the UK Head of Influence and senior teams to develop winning pitches, shape commercial models and identify opportunities to grow influence across existing and new client accounts.
• Holistic Influence Strategy: Champion a broader view of influence beyond traditional creators, incorporating thought leaders, B2B voices, subject-matter experts and advocates across owned, earned, shared and paid channels.

Enable: Delivery, Operations & Best Practice

• Best-in-Class Campaign Delivery: Lead end-to-end influencer programmes, from discovery, vetting and contracting through to creator briefing, co-creation, rights management and live campaign delivery.
• Creative, Paid & Performance Integration: Work closely with creators to deliver authentic, high-quality content while connecting organic influence with paid amplification, licensing, whitelisting and performance marketing opportunities.
• Governance, Tools & Team Development: Ensure programmes meet ASA, CMA, IP and Burson compliance standards, while embedding tools such as CreatorIQ and GWI and upskilling teams on influencer best practice, cultural trends and effective ways of working.

Transform: Innovation & Modern Measurement

• Measurement & Impact: Partner with data and intelligence specialists to evolve how influence is measured, moving beyond vanity metrics to demonstrate sentiment, cultural share of voice, reputation shift and conversion.
• Platform & Innovation Leadership: Build strong relationships with platforms including TikTok, Meta, YouTube and LinkedIn, while testing and embedding AI and emerging capabilities through Burson's AI suite and WPP Open to improve discovery, reporting and workflow efficiency.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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