Senior Campaign Manager

Calling all innovators – find your future at Fiserv. We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv. Job Title Senior Campaign Manager About the role: As a Senior Campaign Manager , you will lead enterprise demand generation programs that drive engagement and pipeline across Fiserv. You will partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to design, execute, measure, and optimize integrated campaigns aligned to business objectives, budget, and timing. Your work will help improve campaign performance, strengthen lead conversion, and support revenue growth. What you'll do: Partner with Segment Marketing Leaders, Business Unit Marketers, and Sales to define campaign objectives, target audiences, timelines, budgets, and success metrics. Advise stakeholders on demand generation strategy and recommend campaign design, channel mix, touchpoints, and execution plans aligned to business goals. Manage end-to-end campaign execution, including intake review, asset coordination, stakeholder alignment, approvals, and launch readiness through Adobe Workfront. Build and optimize marketing programs across email, webinar, landing page, nurture, and trigger-based campaigns using marketing automation platforms. Manage lead handoff processes with Sales and support alignment on follow-up expectations, lead routing, and campaign-related enablement. Monitor campaign performance, analyze results against goals, and present insights and optimization recommendations to stakeholders on a regular cadence. Establish campaign measurement frameworks, reporting structures, and dashboards to evaluate engagement, pipeline contribution, and program effectiveness. Coach and mentor campaign team members by providing guidance on execution standards, campaign strategy, prioritization, and performance improvement. Experience you'll need to have: 4+ years of B2B demand generation and campaign management experience, driving new logo, upsell, cross-sell, and pipeline acceleration. Hands-on experience with marketing automation platforms (e.g., Marketo), including campaign build, segmentation, dynamic content, nurtures, triggers, A/B testing, lead forms, and scoring. Experience managing campaign performance, including reporting, analysis, optimization, and stakeholder communication tied to business outcomes. Experience with Adobe Workfront, Salesforce, Microsoft Teams, SharePoint, and related marketing technologies. Experience managing lead handoff processes between Marketing and Sales to support follow-up workflows and campaign effectiveness. Bachelor's degree in marketing or related field. Experience that would be great to have: Experience using Marketo Experience using ON24. Experience in banking, financial services, and/or software industry marketing. Experience applying Forrester Decisions best practices and frameworks. How you’ll work: This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role. This role requires use of a computer and audio equipment. Travel: This role may require up to 10% travel Sponsorship: You must currently possess valid and unrestricted U.S. work authorization to be considered for this role. Individuals with temporary visas including, but not limited to, F-1 (OPT, CPT, STEM), H-1B, H-2, or TN, or any candidate requiring sponsorship, now or in the future, will not be considered for this role. Benefits at Fiserv: Fuel Your Life program to support your physical, financial, social, and emotional well-being. Paid holidays and generous time away policies. No-cost mental health support through Employee Assistance Programs. Living Proof program to recognize your peers’ extra effort with points redeemable for rewards. Eight Employee Resource Groups to foster a collaborative culture and expand your network. Unparalleled professional growth with training, development, and internal mobility opportunities. Medical, dental, vision, life, and disability insurance options available from day one. Retirement planning and discounted shares with the Employee Stock Purchase Plan. Tuition assistance and reimbursement program. Paid parental, caregiver, and military leave. #LI-VA1 This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Illinois, Massachusetts, Maryland, Minnesota, New Jersey, New York, Nevada, Rhode Island, Vermont, Virginia, Maine or Washington. It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran. Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate. Thank you for considering employment with Fiserv. Please: Apply using your legal name Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable). Our commitment to Equal Opportunity: Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law. If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com . Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv’s Disability Accommodation Policy for additional information. Note to agencies: Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions. 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