Campaign Marketing Manager

Accountabilities: Own multi-channel campaigns: Plan, coordinate, and execute brand and promotional campaigns for the user base, including initiatives such as Messaging Madness, State of Email Outreach, and Email vs. Email Outreach. Drive free-to-paid conversion: Develop campaigns that encourage free users to adopt paid plans, with conversion performance as a core measure of success. Improve retention and reactivation: Re-engage lapsed and inactive users through relevant communications that explain product capabilities, encourage adoption across different product surfaces, and contribute to revenue growth. Manage lifecycle and email marketing: Lead retention, win-back, newsletter, promotional, and cold email campaigns, building on existing onboarding and nurture journeys. Promote content and research: Create, test, and distribute valuable resources, including blogs, research reports, guides, playbooks, webinars, newsletters, and podcast content, to help users improve their outreach. Support sales enablement: Identify users and accounts that may benefit from onboarding assistance, plan optimization, or multi-user adoption, and engage them proactively to generate sales opportunities. Develop channel and partner marketing: Manage affiliate communications, strengthen partner relationships, and coordinate co-marketing initiatives that expand audience reach. Coordinate social and content activities: Oversee social media campaigns and written and video content, ensuring consistent brand messaging across channels. Measure and optimize performance: Track campaign results, analyze quantitative and qualitative insights, and experiment with conversion-rate optimization and growth opportunities through small, measurable tests. Improve AI-supported marketing workflows: Develop and continuously refine practical uses of Claude, ChatGPT, and Gemini to improve campaign planning, content production, communication, and execution. Collaborate across teams: Work with marketing, product, customer success, and other internal and external stakeholders to align campaign priorities, manage projects, and deliver measurable outcomes. Report on impact: Share campaign performance, insights, and recommendations, focusing on free-to-paid conversion, customer lifetime value, retention, and revenue contribution. Requirements At least 5 years of experience in campaign marketing, digital marketing, lifecycle marketing, demand generation, or a related field. Demonstrated success influencing revenue and retention in a product-led growth (PLG) business model. Strong experience owning cold email, email outreach, or outbound go-to-market campaigns, with a deep understanding of the email outreach landscape. Ability to understand B2B users and buying cycles, translating customer needs and business milestones into timely, relevant, and motivating communications. Proven ability to own campaign strategy and execution across email, cold email, paid advertising, social media, affiliate marketing, and partner channels. Strong project and stakeholder management skills, including the ability to coordinate multiple initiatives, processes, and internal and external contributors. Curiosity and creativity in developing messaging that educates users, encourages product adoption, and builds long-term brand affinity. Data-driven mindset, with the ability to interpret quantitative and qualitative results, plan experiments, optimize conversion rates, and identify scalable growth opportunities. Strong written and verbal communication skills, including the ability to incorporate communication skills effectively into AI-supported workflows. Technical confidence and willingness to learn new systems. Familiarity with tools such as Customer.io, WordPress or another CMS, Canva, Claude, Planable, PostHog, Linear, and Notion is valuable. Self-starter attitude, sound judgment, and the ability to work independently while managing competing priorities. Experience working remotely and communicating effectively in an asynchronous, distributed team. Availability to work within the specified North American or European time zones. Flexibility to attend team retreats in Europe twice a year. Benefits Annual gross compensation: USD $84,000–$97,000, depending on experience. Automatic annual salary increase: 5% per year. Paid time off: Five weeks of paid vacation annually. Employment status: Employment-based arrangement. Co-working support: Membership to a co-working space. Fully equipped workspace: Company-provided setup, including a MacBook Pro, standing desk, ergonomic chair, and other equipment. Remote flexibility: Fully remote work for eligible candidates based in North America or Europe. Team retreats: Opportunities to meet colleagues in person during twice-yearly retreats in Europe.