Marketing Manager ANI

JOB DESCRIPTION: About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity The Marketing Manager is the business and category leader for Pediatric Nutrition, responsible for driving sustainable growth through brand strategy, portfolio management, innovation, digital excellence, and commercial leadership. This role translates consumer, customer, and market insights into winning growth strategies that accelerate revenue, profitability, and market share while ensuring execution excellence and compliance with the WHO Code and local regulations. What You’ll Do Lead the category strategy and annual marketing plan, including portfolio, pricing, innovation, and integrated activation. Own business performance, driving revenue growth, market share, profitability, and return on marketing investment. Lead digital media strategy and marketing effectiveness through data-driven decision-making and performance optimization. Partner closely with Sales and Trade Marketing to unlock growth opportunities and maximize commercial execution. Manage budgets and contribute to P&L delivery through effective planning and resource allocation. Build strong partnerships across functions and external agencies to deliver business objectives. Turn consumer, customer, and market insights into actionable growth opportunities and innovation pipelines. KEY RESPONSIBILITIES Consumer Marketing & Brand Growth Develop and execute consumer-centric category and brand strategies that drive growth, market share, and brand equity. Translate consumer, customer, and market insights into actionable marketing plans. Own annual marketing plans, investment priorities, and campaign execution. Identify emerging trends, competitive opportunities, and innovation spaces to support sustainable growth. Digital Media & Marketing Effectiveness Lead digital media strategy, investment allocation, and performance management. Drive campaign effectiveness through audience targeting, analytics, measurement, and optimization. Establish KPIs and leverage data-driven insights to maximize marketing ROI. Champion digital innovation and consumer engagement across marketing activities. Commercial & Business Leadership Own category performance with accountability for revenue, profitability, market share, and marketing effectiveness. Develop and execute business plans aligned with commercial objectives. Drive portfolio, pricing, and growth initiatives based on market opportunities and business analytics. Partner with Sales, Supply Chain, and Demand Planning to support forecasting, inventory optimization, and business continuity. Agency & External Partner Management Manage relationships with creative, media, digital, PR, and research agency partners. Ensure agencies deliver strategic thinking, flawless execution, and measurable business impact. Oversee agency performance, budgets, and integrated planning across partners. Cross-Functional Leadership & People Development Collaborate with Sales, Trade Marketing, Medical Affairs, Finance, Regulatory Affairs, Supply Chain, and Area Marketing teams. Lead, coach, and develop team members while fostering a high-performance culture. Influence stakeholders across the organization and align teams behind key business priorities. Strengthen marketing capabilities in consumer understanding, commercial excellence, and digital marketing. Innovation & Portfolio Management Lead the innovation agenda from opportunity assessment through launch and post-launch evaluation. Develop and manage the innovation pipeline to support short- and long-term growth. Own portfolio strategy, lifecycle management, and product optimization initiatives. Evaluate new business opportunities and ensure successful commercialization of innovations. Required Qualifications 8+ years of marketing experience within FMCG, Consumer Healthcare, Nutrition, or Consumer Packaged Goods organizations. Proven success in driving brand growth, market share expansion, and profitable business performance. Strong expertise in brand strategy, consumer marketing, portfolio management, and insight-led planning. Experience leading digital marketing, media effectiveness, and marketing investment optimization. Demonstrated P&L ownership, business planning, and commercial acumen. Ability to influence and lead cross-functional stakeholders within a matrix organization. Experience managing agency partners across media, creative, digital, PR, and research. Prior experience in Sales, Trade Marketing, or other customer-facing commercial functions is a plus. Experience leading and developing teams is highly desirable. Entrepreneurial, results-oriented mindset with strong analytical and communication skills. Fluent English (written and spoken). Advanced Excel and PowerPoint skills. Bachelor's degree in Marketing, Business, Economics, or a related field; MBA preferred. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: ANI International Nutrition LOCATION: Israel > Tel Aviv : Building 4 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Not Applicable