Leader - Marketing

Leader - Marketing Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory , our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI , our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn , YouTube , X , and Facebook . Job Description In this role, you’ll be part of Genpact’s transformation under GenpactNext , as we lead the shift to Agentic AI Solutions —domain-specific, autonomous systems that redefine how we deliver value to clients. You’ll help drive adoption and market success for Genpact’s Agentic AI products such as AP Suite and Insurance , with the portfolio set to expand across service lines. Genpact is seeking an accomplished Vice President (VP), Product Marketing – Agentic AI , based in India, to help drive the go-to-market success of our Agentic AI product suite—an innovative portfolio of intelligent solutions that enable autonomous decision-making and deliver tangible business outcomes across finance, supply chain, customer experience, and risk domains Reporting line and team context This role sits within the Product Marketing team and will report to the Head of Agentic AI Product Marketing (Product/Solution Marketing function). You’ll be a senior product marketing leader for key Agentic AI product areas (e.g., AP Suite, Insurance), partnering closely with Product, Sales, Growth Ops, PR, AR, and Legal to deliver launch excellence and sustained in-market momentum. Responsibilities 1) Product launch execution (Agentic AI portfolio) Create bold, innovative go-to-market plans to support Genpact’s Agentic AI product portfolio launches (with a focus on priority products like AP Suite and Insurance ). Support development and execution of marketing plans for new Agentic AI offerings, including guiding cross-functional launch tactics and contributing to positioning and messaging. Coordinate with Sales, Product, Marketing, Growth Ops, PR, AR, Legal, and other stakeholders to ensure launch readiness and on-time delivery. Create and refresh core sales and marketing collateral such as presentations, product briefs, and datasheets; provide structured feedback on campaigns and GTM motions to ensure consistency and buyer relevance. Provide feedback to Product teams to help align roadmap and market needs, ensuring product value is translated into clear market narratives and proof points. 2) Market research & thought leadership Develop and maintain target customer personas and segmentation for Agentic AI offerings (product-specific and buyer-group specific). Support creation of thought leadership content (e.g., blogs, eBooks, white papers) to strengthen Genpact’s position in Agentic AI and agentic operations. 3) Sales enablement & support Collaborate with Sales and Growth Ops to create sales playbooks and enablement materials that help teams position Agentic AI products in enterprise and NextGen motions. Participate in sales enablement sessions to educate customer-facing teams on product positioning, differentiation, and value propositions. Provide product marketing support for select strategic opportunities (e.g., deal-specific messaging, competitive context, talk tracks, and proof packaging). 4) Team collaboration & culture Contribute to building a collaborative, innovative product marketing culture within the Agentic Product Marketing function. Mentor and guide cross-functional contributors (and, where applicable, manage a small team/pod of product marketing resources aligned to assigned products). Drive high-quality execution, clear operating rhythms, and strong stakeholder management across launch workstreams. Qualifications we seek in you! Minimum qualifications Demonstrable experience in product marketing, product management, or related roles, preferably in B2B technology on a global scale. Experience marketing agentic AI products and leading major market launches in B2B SaaS environments. Proven track record supporting go-to-market activities in a matrixed organization. Strong skills in messaging, positioning, and collateral creation. Excellent communication and collaboration skills across business, technical, and client-facing teams. Product Marketing certification required (e.g., Forrester, Product Marketing Alliance, Pragmatic, etc.). Preferred qualifications / skills Experience in campaign, field, content, customer, or brand marketing. MBA or equivalent business training a plus. Experience with sales enablement methodologies strongly preferred. Management experience strongly preferred (team leadership, pod leadership, or matrix leadership). Ability to use AI tools to improve productivity and speed-to-market while maintaining strong editorial and strategic judgment. Qualifications Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing Certifications Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Certified Marketing Executive (CME) - Software University (SoftUni)Software University (SoftUni), Digital Marketing Certificate Program - UdacityUdacity, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy Required Skills Adobe Experience Manager (AEM), Adobe Experience Manager (AEM), Application Development, Campaign Development, Campaign Management, Category Management, Collaboration Tools, Content Management, Content Strategy, Customer Relationship Management (CRM), Data Analytics, Data-Driven Decision Making, Data Literacy, Data Science, Data Tools, Data Visualization, Design Thinking, Digital Content Creation, Digital Marketing Analytics, E-Commerce, Executive Presence, Financial Analysis Reporting, Google Analytics, Joomla Content Management System (CMS), Marketing Analytics {+ 20 more} Language English (Required) Language Proficiency - Advanced - C1 Additional Job Location - Job Type Regular Master Skill List - Marketing Remote Type - Hybrid Work Shift - Day Job (India) Why join Genpact? • Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter • Make an impact – Help global enterprises solve business challenges that matter • Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead • Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day • Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.