Content Writer

JLL empowers you to shape a brighter way . Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Shaping the future of real estate for a better world! At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working. We bring to life see a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way. JLL is a global leader in helping clients envision where people live, work, play, shop, and eat. What this opportunity involves: JLL is looking for a Content Writer to craft compelling stories that shape how our clients and audiences experience the brand. In this role, you will develop and execute an innovative content plan guided by an overarching content pillar strategy, producing high-quality written, visual, and video assets across a range of marketing and communications channels for your allocated region. You will dig into client briefs, translate big ideas into engaging narratives, and ensure every piece of content reflects both strategic intent and editorial excellence. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees — and this role is a chance to bring that mission to life through words, images, and ideas that resonate. You will work closely with the broader Portfolio team and wider stakeholders to maximize the distribution and effectiveness of content, monitor trends, and deliver actionable insights that keep our strategy sharp and relevant. This is a role for someone who thrives on variety, enjoys working across formats and platforms, and takes pride in delivering work on time and to a high standard. An overview of the role: Developing and delivering exceptional written content across all channels, along with curation of visual and video assets Collating, distributing, and publishing third-party content relevant to each platform's audience Monitoring, investigating, and testing relevant strategic trends to provide actionable insights to clients Testing creative production opportunities to deliver efficiencies across the business Providing editorial support as required Collaborating with the broader Portfolio team to maximize the distribution and effectiveness of content Conducting needs analysis with clients and stakeholders to deliver actionable insights Commissioning and directing photography for assets and campaigns Proactively monitoring trends across media platforms Sounds like you? This is what we are looking for: Required qualifications: Tertiary qualification in journalism, writing, communications, or a related field Minimum 2 years' experience creating, managing, and distributing content across owned, earned, and paid media channels Experience with content management system (CMS) platforms Superior written and verbal communication skills, with strong attention to detail Ability to turn ideas and themes into timely, relevant, and contextual content Advanced time management skills and the ability to manage conflicting priorities in a fast-paced environment Highly motivated, with a proactive work style and the ability to work effectively both autonomously and as part of a team Preferred qualifications: A broad content creation skill set, including a working understanding of graphic design principles and the management of photo and/or video shoots A deep understanding of the suitability of content formats for different channels and audiences Good working knowledge of Adobe Creative Suite, Canva, Monday.com, and content scheduling platforms Experience understanding a client's overarching strategy and aligning internal and external stakeholders around it A collaborative mindset — what sets JLL apart is our culture of collaboration, locally and across the globe Desire to work as part of a dynamic team that prioritizes opportunities to strengthen and advance your career Benefits: Great employee discounts off fitness, wellbeing & other renowned brands 18 weeks paid maternity leave Private Health Insurance Discounts Active Social Club Employee assistant program Novated Lease for EV cars Paid time off for volunteer work Career Opportunities with Australia's #1 Commercial Real Estate firm Premium offices What you can expect from us: You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like-minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sight and imagine where JLL can take you. As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce. Interested candidates, please apply following the link below quoting job reference number REQ544127 Location: On-site –Sydney, NSW Job Tags: If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table! At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing. JLL Privacy Notice Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely. For more information about how JLL processes your personal data, please view our Candidate Privacy Statement . For additional details please see our career site pages for each country. Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at HRSCLeaves@jll.com . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.