Sr. Content Designer

Accountabilities:: Shape the content strategy across the patient journey, identifying key information needs and creating clear, supportive communication that guides patients through each stage. Develop, test, and refine messaging concepts and positioning strategies using performance data and patient feedback. Write and edit engaging, user-focused content for digital product experiences, emails, push notifications, onboarding flows, ongoing care, and re-engagement campaigns. Partner with product managers, designers, lifecycle marketers, and clinical teams to ensure consistent, accurate, and cohesive communication across all touchpoints. Translate complex healthcare information into accessible, approachable, and easy-to-understand language. Maintain and evolve the brand voice, ensuring communications convey warmth, clarity, and reassurance while adapting to different patient needs and contexts. Lead content projects from initial concepts through writing, review, delivery, and continuous optimization, incorporating feedback and communicating strategic decisions. Create content guidelines, tools, workflows, and AI-powered solutions that enable teams to produce high-quality, consistent, and on-brand content at scale. Support the development of strong writing practices across the organization through constructive feedback, coaching, and content reviews. Requirements: At least 5 years of relevant experience in content design, UX writing, copywriting, or a similar discipline within a consumer-facing digital product or service environment. A strong portfolio showcasing hands-on writing experience across digital product experiences and customer communications, supported by clear strategic thinking. Exceptional writing, editing, and storytelling skills, with the ability to transform complex information into clear, concise, engaging, and human-centered content. Excellent editorial judgment and attention to detail, with high standards for accuracy, grammar, consistency, and quality. Practical experience using AI writing tools, including prompt development, voice and channel guideline creation, and evaluating AI-generated content for quality and consistency. Strong interest in exploring innovative AI applications to improve content design processes and increase content production efficiency. Excellent communication and collaboration skills, with the ability to explain creative decisions and work effectively with cross-functional stakeholders. Strong organizational skills and the ability to manage multiple priorities in a fast-paced startup environment. A proactive, resourceful, and entrepreneurial mindset, with the initiative to establish and grow a content design function from the ground up. A passion for creating accessible, thoughtful, and user-centered digital experiences, particularly in areas involving complex or sensitive information. Benefits: Competitive annual salary ranging from CA$110,000 to CA$140,000 . Comprehensive medical, dental, and vision coverage. Maternity and paternity leave policies. Four weeks of vacation annually, including three weeks to schedule throughout the year and one additional week during the holiday period. Stock option grant. Fully remote-first working environment, with the flexibility to work from anywhere in Canada. Professional development opportunities. Direct collaboration and exposure to founders and senior leadership. Opportunity to establish and shape a content design practice while contributing to the growth of an innovative digital healthcare experience.