Senior Field Marketing Specialist

As Senior Field Marketing Specialist, you will help shape and deliver integrated marketing programmes across EMEA that strengthen Endava’s brand, engage clients and support commercial growth. Working closely with Sales, Industry Advisors, Client Partners, Partnerships and the wider global Marketing team, you will turn business priorities into targeted campaigns, account-based marketing programmes, events and client experiences that generate demand and contribute to pipeline. This is a varied, commercially focused role for a strategic marketer who also enjoys getting involved in delivery. You will work across different industries and markets, adapting global initiatives for regional audiences while maintaining a consistent Endava brand experience. What you’ll do Develop and deliver regional field marketing plans aligned with Endava’s commercial priorities and growth objectives. Create integrated campaigns combining digital marketing, content, events, account-based marketing and partner activity. Work with Sales and Industry leaders to identify target accounts, market opportunities and campaign priorities. Adapt global marketing programmes for regional market needs while maintaining brand consistency. Act as a trusted marketing partner to Sales, supporting lead quality, engagement and progression through the funnel. Support the development and activation of Endava’s account-based marketing approach across one-to-one, one-to-few and one-to-many programmes. Coordinate target account selection, personalised content and activation plans with global and regional teams. Support the delivery of global, regional, partner and industry events, including roundtables and C-suite experiences. Lead the strategy and execution of regional events, ensuring they deliver a high-quality and commercially relevant client experience. Help build a strong pipeline of client stories, thought leadership and PR opportunities in partnership with Regional Communications and content teams. Support client advocacy initiatives, including client-hosted panels, industry speakers and externally published transformation stories. Work with the global Social Media team to develop local content and increase relevant amplification through regional Sales teams. Partner with business development resources and agencies to monitor lead quality, support follow-up and maximise return on investment. Track and report campaign performance, including MQLs, SQLs, pipeline generated and influenced, conversion, engagement and event ROI. Manage field marketing budgets, agencies, suppliers and venues, ensuring activity is delivered on time, within budget and in line with procurement requirements. Share regional insight and best practice across the global Marketing community, including approaches to AI-enabled marketing and curated client experiences. What you’ll bring You will be an experienced, commercially minded marketer who is comfortable moving between strategic planning and hands-on delivery in a fast-paced, global environment. You will ideally bring: A bachelor’s degree or relevant professional qualification. At least five years’ experience in B2B marketing, field marketing, demand generation or integrated marketing. Experience in technology consulting, digital services, IT services, SaaS or professional services. Proven experience managing integrated marketing campaigns and executive-level events. Experience working closely with Sales teams to support pipeline generation. Strong project management, stakeholder management and relationship-building skills. Experience managing multiple priorities across regions, teams and stakeholders. A strong analytical mindset, with experience using campaign performance data to inform decisions. Familiarity with CRM and marketing automation platforms such as HubSpot, Marketo or similar. Experience developing or delivering account-based marketing programmes. Experience working within a global, matrix organisation. Knowledge of digital transformation, cloud, AI, software engineering or consulting markets. Experience managing external agencies and strategic partnerships. Excellent spoken and written English, with the ability to communicate confidently and effectively with clients and senior stakeholders. You will also bring strong emotional intelligence, sound judgement and well-developed problem-solving skills. You will be comfortable managing a high-volume workload, switching between strategic and tactical priorities, and working collaboratively across the Endava business. You will be a trusted and effective team player who understands that success is delivered through collaboration and through others. The role will also involve some travel to support key marketing events and initiatives in locations where our clients are based. Discover some of the global benefits that empower our people to become the best version of themselves: Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus; Career Development: Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership; Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences; Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme; Health: Global internal wellbeing programme, access to wellbeing apps; Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations. At Endava, we’re committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.