Senior Executive - Content

What will you work on? Lead storytelling efforts by staying deeply connected to Delhi's dynamic food and culture scene - from hidden gems to buzzy new launches - and turning these into compelling content pieces. Collaborate closely with content leads and the larger team to shape and execute content strategies that drive growth and engagement. Write, script, and present high-quality, content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance. Represent the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling. Stay on top of trends in Delhi's F&B, lifestyle, and digital content to help the brand remain relevant and innovative. Edit and polish content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards. Use analytics to assess performance, draw insights, and improve content output and effectiveness. Contribute to planning and maintaining the content calendar, ensuring timely and strategic content rollouts. Make independent calls on scripts with no feedback required, using sound judgment on what will perform. Support and execute collaboration requests from Swiggy, ensuring timely content delivery. Who are we looking for: 2–4 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries. Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor - comfortable representing the brand in video content. Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail. A self-starter with a passion for discovering Delhi's ever-changing food and cultural scene. Experience with content planning, campaign execution, and working with cross-functional teams. Well-versed with content performance tools, SEO, and social media best practices. Leadership skills to guide junior creators and contribute to the editorial direction of the page. Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.