Quant Marketing Analytics Vice President - Card Analytics

Join a team where your analytics leadership helps shape how we grow and engage our credit card customers. You’ll work with partners across marketing and product to turn complex data into clear actions, strengthen measurement, and improve customer experiences. As a Quantitative Analytics Vice President at JPMorganChase within the Credit Card Data and Analytics team, you will lead the delivery of analytics and insights that inform digital marketing strategy, customer journeys, segmentation, and targeting. You will partner with cross-functional stakeholders, leverage large-scale data, and translate findings into measurable business outcomes through clear storytelling and strong execution. Job responsibilities Build and maintain strong partnerships across the organization to understand marketing objectives and business requirements Lead development of repeatable solutions to source, combine, and structure data for customer behavior analytics, campaign measurement, and reporting Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights and optimization opportunities Design and enhance customer segmentation and targeting strategies to improve marketing effectiveness Present insights and recommendations to senior stakeholders through clear written and verbal communication to influence strategy and investment decisions Partner with analytics and non-analytics teams to enable cross-functional learning and shared understanding of performance drivers Champion data and analytics best practices across marketing to improve consistency, governance, and adoption Translate business needs into scalable data and measurement models that support long-term marketing solutions Promote data quality and reduce redundancy by applying best practices in data modeling and documentation Required qualifications, capabilities and skills Master’s degree in a quantitative field (e.g., statistics, economics, marketing analytics, mathematics, engineering, computer science, or related discipline) 6+ years of applied experience in marketing analytics (e.g., digital analytics, campaign measurement, customer insights) 6+ years of hands-on experience across analytics tools and languages (e.g., Snowflake, Alteryx, SAS, Tableau, Python, Excel), including work with large-scale data environments Strong SQL skills and experience working with large databases and building repeatable reporting/measurement solutions Experience using cloud-based data platforms, including Amazon Web Services (AWS) Proven ability to communicate complex analyses in a compelling, concise way for senior business stakeholders Deep knowledge of quantitative methods used in marketing analytics, including segmentation, targeting, and digital measurement Demonstrated ability to frame ambiguous business questions, develop an analytic approach, and drive execution through to measurable outcomes Preferred qualifications, capabilities and skills Experience in financial services, particularly credit card marketing analytics