Payments Product Marketing Manager, Vice President

Shape the future of how customers pay, get paid, and move money — securely, seamlessly, and with confidence. As a Payments Product Marketing Manager, you'll translate customer and market insights into clear positioning and go-to-market strategies, driving adoption, educating customers on the right use cases, and bringing new capabilities to market in close partnership with the Product team. As a Vice President, Payments Product Marketing Manager at JPMorganChase within Consumer & Community Banking, you will own the go-to-market strategy and execution for payment products — turning customer insights and performance data into compelling positioning, campaigns, and enablement that drive adoption and ongoing engagement. You will partner closely with Product, Analytics, and cross-functional Marketing teams to bring customer-led solutions to market at scale. This work matters because it helps customers choose, use, and benefit from the right payment solutions — improving how they pay and get paid while accelerating product growth across one of the world's leading financial institutions. Job responsibilities Own the payments customer journey and drive key performance indicators aligned to business goals across customer segments Define product marketing strategy, target customer definition, and jobs to be done — translating consumer insights into actionable marketing opportunities Lead go-to-market strategy and execution for new and existing products and features, shaping positioning, messaging narrative, and end-to-end launch plans Orchestrate channel strategies across owned, paid, and earned channels; set budgets and establish success metrics Drive cross-functional teams to deliver integrated marketing across the full customer journey — from awareness and consideration through engagement and retention Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements that resonate with customers Track performance and engagement with payment solutions; communicate progress and insights to leadership and partner teams through data-backed storytelling Conduct competitive and market analyses to sharpen differentiation and inform positioning strategy Act as a change agent, driving product and marketing transformation and innovation across the organization Required qualifications, capabilities, and skills Formal training or certification on Product Marketing concepts and 7+ years applied experience 7+ years of progressive marketing experience in financial services, with a proven track record of developing data-driven strategies and leading high-impact campaigns that deliver measurable results Compelling storyteller who clearly communicates strategy, decisions, and measurable results to both team members and executive stakeholders Demonstrated ability to push boundaries and drive innovation while maintaining focus on the broader business impact Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and quantifiable business results Proven ability to build strong cross-functional relationships and lead through collaboration in a highly matrixed organization Rigorous attention to detail with a passion for testing, learning, and taking calculated risks Preferred qualifications, capabilities, and skills Bachelor's degree in Marketing, Advertising, Communications, Digital/Technology, or Business Experience crafting compelling narratives through both verbal and written communication across diverse audiences Ability to think holistically and manage multiple initiatives simultaneously within tight deadlines Skilled at working in a continuously evolving environment with shifting priorities Proficiency in Microsoft Excel and PowerPoint for performance reporting and executive presentations