User Acquisition Manager | Brainer

Accountabilities:: Plan, launch, manage, and scale Meta advertising campaigns, focusing on sustainable user acquisition, profitability, and long-term growth. Manage campaign structures, advertising budgets, bidding strategies, and audience segmentation to maximize campaign efficiency and performance. Continuously analyze advertising results, identify performance trends, and uncover new growth opportunities through data-driven decision-making. Collaborate closely with the Creative Marketing Manager to develop, test, and optimize advertising creatives that resonate with target audiences. Design and execute structured A/B tests across creatives, audiences, placements, and campaign strategies to identify the most effective approaches. Monitor and optimize key performance indicators, including CPA, ROAS, CTR, CVR, retention rates, and LTV, ensuring campaigns meet business objectives. Work alongside analytics and product teams to improve attribution models, tracking accuracy, and overall user acquisition efficiency. Identify underperforming campaigns and implement optimization strategies to improve conversion rates, acquisition costs, and return on advertising spend. Stay up to date with Meta advertising platform updates, performance marketing trends, and emerging acquisition opportunities. Explore and test additional paid acquisition channels, including Snapchat, TikTok, AppLovin, and other relevant platforms, to identify scalable growth opportunities. Make timely, informed decisions based on campaign data, continuously experimenting with new strategies to improve acquisition performance. Share performance insights and recommendations with relevant stakeholders to support broader marketing and business growth initiatives. Requirements: At least 1 year of hands-on experience managing Meta Ads campaigns, preferably within product-based companies or startups offering subscription-based products. Proven experience managing and scaling performance marketing campaigns with measurable results and demonstrated business impact. Strong analytical mindset and confidence working with key performance marketing metrics, including CPA, ROAS, CTR, CVR, retention, and LTV. Practical experience planning and executing structured A/B tests, analyzing results, and making optimization decisions based on reliable data. Good understanding of paid acquisition strategies, campaign management, audience targeting, and creative performance optimization. Ability to work independently, take ownership of campaign results, prioritize responsibilities, and manage multiple initiatives effectively. Strong problem-solving skills, with a proactive and results-oriented approach to identifying and implementing growth opportunities. Self-motivated attitude and willingness to experiment, learn, and adapt in a fast-moving digital environment. English proficiency at B1 level or above, with the ability to communicate effectively with international colleagues. Nice to have: Hands-on experience with additional paid acquisition platforms, such as Snapchat Ads, TikTok Ads, AppLovin, Google Ads, or similar advertising channels. Familiarity with attribution, analytics, and reporting tools such as GA4, Amplitude, Tableau, or equivalent platforms. Experience collaborating closely with creative teams and providing data-driven feedback to improve advertising concepts and performance. Basic copywriting skills and the ability to develop advertising messaging and creative testing hypotheses. Experience using AI-powered tools to improve campaign management, generate creative ideas, analyze performance, or streamline marketing workflows. Previous experience working in subscription-based digital products, mobile applications, or online platforms. Benefits: Flexible working hours: Organize your working day according to your preferences, with the possibility of starting anytime between 8:00 AM and 11:00 AM Kyiv time. Remote work flexibility: Choose between working remotely or using available office facilities in Kyiv and coworking spaces in Lviv and Warsaw. Professional development: Access opportunities for both vertical and horizontal career growth, with the possibility of gaining experience across different business niches. Learning budget: Receive compensation for external courses, professional training, and industry conferences to support your continuous development. Generous paid leave: Enjoy 28 working days of paid annual vacation, in addition to public holidays. Sick leave: Benefit from up to 30 days of sick leave with appropriate medical confirmation. Medical insurance: Access healthcare coverage designed to support your physical well-being. Mental health support: Benefit from a dedicated mental health program and financial compensation for therapy sessions. Social responsibility initiatives: Participate in meaningful community initiatives, including programs supporting Ukraine. Special occasion gifts: Receive thoughtful gifts to celebrate important personal and professional milestones. Team-building activities: Enjoy quarterly team-building events, organized both online and in person. Equipment support: Receive equipment compensation to help maintain productivity during power outages and blackouts. Employee care: Benefit from additional support and assistance during challenging personal or professional circumstances. Collaborative environment: Join a dynamic international team that encourages initiative, creativity, professional growth, and knowledge sharing.