Traffic Manager (Freelance)

Accountabilities:: Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and Native platforms such as Taboola and Outbrain. Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI. Analyze campaign performance and identify opportunities to improve efficiency, scalability, targeting, and conversion outcomes. Apply advanced paid media optimization techniques across campaign structure, bidding strategies, targeting, creatives, messaging angles, and landing-page flows. Work closely with international Account Management, Data, CRO, and UX teams to ensure effective end-to-end campaign delivery. Challenge existing campaign setups and proactively recommend new strategies, tests, and optimization opportunities. Prepare clear and regular KPI reporting, explaining what happened, why it happened, and what actions should follow. Maintain a strong focus on measurable business outcomes and sales-ready lead generation. Requirements: 3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social, and/or Native channels. Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly desirable. Experience with Native advertising platforms such as Taboola or Outbrain is a plus. Previous experience working with the UK market and/or within B2B environments. Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader commercial outcomes. Comfortable working in lead-generation environments where performance, efficiency, and lead quality are key priorities. Highly autonomous, rigorous, proactive, and results-oriented, with the ability to identify opportunities without waiting for direction. Strong communication and collaboration skills for working with international, cross-functional teams. Native-level English or high English proficiency, with confidence working in an international environment. Availability to work remotely from Europe, ideally within approximately ±2 hours of the France time zone. Benefits: Fully remote freelance position, with the flexibility to work from anywhere in Europe within the required time-zone range. Competitive freelance rate with an incentive system linked to performance. Performance-driven environment with clear KPIs, rapid testing, and fast iteration. Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account Management. High level of autonomy and ownership over campaign performance. Direct and measurable impact, with optimizations translating into tangible business results. International working environment with exposure to varied markets and cross-functional teams. Collaborative and engaging team culture. Opportunity to work alongside a talented team of performance marketing professionals. Streamlined application and interview process, including a short survey and video introduction.