Strategic Account Director

Accountabilities: Serve as a key liaison between sales, customer success, data cloud, and analytics teams to ensure strategic alignment and consistent execution throughout the client lifecycle. Bridge presales planning and post-sales delivery, maintaining continuity between client expectations, strategic objectives, and implementation. Develop and manage strategic roadmaps aligned with client business priorities, marketing goals, and measurable performance outcomes. Analyze insights, trends, and opportunities from marketing intelligence platforms to inform campaign strategies and improve results. Leverage first-party data and audience intelligence to support audience activation, personalization, and marketing optimization. Build and maintain strong client relationships, acting as a trusted advisor and advocate for client objectives. Facilitate collaborative client workshops and strategic planning sessions that encourage innovation, alignment, and shared decision-making. Coordinate with internal teams to support successful onboarding and activation of first-party data and related marketing capabilities. Track roadmap milestones and deliverables, clarify objectives, define tasks, and ensure timely execution. Identify strategic risks, performance gaps, and growth opportunities, recommending innovative solutions to strengthen campaign effectiveness. Prepare and present clear reports that communicate progress, data-driven insights, performance narratives, and strategic recommendations to client stakeholders. Requirements At least 8 years of experience in strategic account management, marketing strategy, or a related field. Demonstrated expertise in using first-party data to generate marketing insights, personalize customer experiences, and activate targeted campaigns. Strong understanding of cross-channel marketing strategies spanning digital, media, and traditional channels. Experience with paid digital media, preferably within retail, consumer packaged goods (CPG), pharmaceuticals, financial services, or travel. Excellent analytical skills, with the ability to translate complex data into meaningful insights, strategic recommendations, and compelling performance stories. Proven ability to develop strategic roadmaps and communicate plans, results, and recommendations to senior stakeholders. Exceptional collaboration and interpersonal skills, including the ability to influence stakeholders and align multidisciplinary teams around shared goals. Strong written, verbal, presentation, and relationship-management skills. A proactive, solutions-oriented mindset, with an interest in driving innovation, continuous improvement, and marketing performance. A bachelor’s degree in Marketing, Business, or a related discipline; an MBA is preferred. Benefits Salary: CAD $150,000–$180,000, depending on location and experience. Unlimited paid time off (PTO). Comprehensive medical, dental, and vision coverage. Employee equity opportunities. Employee discounts. Access to virtual wellness classes. Pet insurance. Remote work arrangement within Canada. Opportunities to work with enterprise clients, cross-functional teams, marketing intelligence, and data-driven strategies in a collaborative, innovation-focused environment.