Sr Technical Product Manager - Identity

Accountabilities: As a key member of the Product team, you will own strategic and technical initiatives that strengthen identity capabilities and improve the platform's overall performance. Your responsibilities will include: Define the product direction for identity-related platform capabilities, including identity graphs, identity infrastructure, audiences, and measurement, supported by clear business cases and prioritization. Identify customer and market problems worth solving, evaluate potential solutions, and establish product requirements for complex platform-level features. Own detailed feature specifications, accounting for cross-system dependencies, downstream application impacts, and technical and operational considerations across the platform. Validate complex or ambiguous product proposals through proof-of-concept testing, data analysis, and direct collaboration with engineering teams. Drive alignment on technically challenging features and platform decisions by challenging assumptions, resolving trade-offs, and ensuring engineering resources are allocated to the highest-priority initiatives. Identify and assess opportunities to collaborate with external partners and internal product teams, determining the value and conditions of potential integrations or enhancements and overseeing delivery from start to finish. Establish and monitor performance indicators for identity and audience capabilities, including match rates and identity stability. Communicate product roadmaps, priorities, and upcoming initiatives clearly to cross-functional teams and leadership. Create and maintain documentation that explains complex campaign and customer data structures, supporting alignment across product, design, engineering, and leadership. Partner continuously with QA to improve platform validation processes, testing coverage, and overall product quality. Requirements The ideal candidate combines strong product management experience with technical expertise in identity solutions and advertising technology. You should be comfortable navigating complex systems, making informed decisions, and taking ownership of product outcomes. Key qualifications include: At least 5 years of product management experience, preferably working on ad tech, identity, or marketing technology platforms. Strong technical understanding of identity and addressability signals, including mobile advertising IDs (MAIDs), cookies, and industry identity frameworks such as UID2. Expertise in identity resolution, including matching strategies, coverage and accuracy trade-offs, and their impact on measurement. A strong sense of ownership and accountability, with a focus on measurable product success and outcomes. Proven experience writing detailed product requirements and technical specifications. Ability to collaborate effectively with engineers on technical design decisions involving platforms, frameworks, scalability, and performance. Experience managing the full product development lifecycle in a fast-paced environment. Strong knowledge of relational databases and SQL. A resourceful, self-directed approach to problem-solving, with the ability to make progress independently and use team resources effectively. Strong communication and collaboration skills, with the ability to engage stakeholders and guide teams toward practical solutions. A commitment to building inclusive and respectful working environments where different perspectives are valued. A thoughtful approach to collaboration, design, and decision-making that supports equity, accessibility, and continuous learning. Bonus points: Experience developing identity products for AdTech or MarTech platforms. Familiarity with regional and state privacy regulations and frameworks, including GDPR, CCPA, COPPA, and Apple's App Tracking Transparency (ATT). Understanding of operating system and network fundamentals, including browser request lifecycles, mobile and desktop operating systems, and network protocols. Technology environment: Programming languages and frameworks: Ruby, Java, Python, and React.js. Infrastructure and deployment: Kubernetes and Docker. Data streaming: Kafka. Databases: PostgreSQL and NoSQL. Cloud infrastructure: AWS. Benefits Annual salary range of $119,051–$173,000 USD . Flexible work arrangements, including remote, hybrid, or on-site options across the United States and Canada. Flexible work week designed to support work-life balance. 401(k) or RRSP matching. Mental health support and well-being resources. Paid sabbaticals. Generous parental leave. Opportunities for professional development and career growth. A collaborative and inclusive workplace culture. A commitment to equal employment opportunities and an environment where employees are respected and supported. Accessibility assistance available throughout the interview process when needed.