Sr. Partner Marketing Manager

Accountabilities:: Develop and execute joint marketing and growth plans for priority partners, adapting programs to partner types, routes to market, target audiences, and shared revenue objectives. Build strong relationships with partner marketing, product, and sales teams to identify opportunities, remove barriers, and drive coordinated action. Collaborate closely with Partner Sales to align marketing programs with commercial priorities and revenue goals. Identify partner enablement gaps and create or adapt messaging, content, sales playbooks, training materials, campaigns, and portal resources. Enable partner sellers to understand and confidently communicate the value of complex solutions to their customers and prospects. Collaborate with Digital Marketing and regional Field Marketing teams to develop integrated demand-generation campaigns across digital channels, content, webinars, events, and partner-owned platforms. Support the acquisition, launch, and activation of new partners through targeted campaigns developed in collaboration with Sales and Marketing. Support partner events, webinars, and other regional activation initiatives. Track partner engagement, campaign performance, partner-sourced and partner-influenced pipeline, conversion, and revenue impact. Use performance data to optimize campaigns, identify successful approaches, and scale effective programs across partners and regions. Provide clear performance updates, insights, and recommendations to Marketing, Sales, and other stakeholders while improving visibility into partner marketing contribution. Requirements: Significant B2B marketing experience, including direct experience in partner, channel, alliance, or ecosystem marketing. Demonstrated success developing and executing external partner programs that contributed to pipeline, revenue, or partner activation. Experience creating integrated demand-generation campaigns across digital channels, content, webinars, events, and partner-owned platforms. Strong understanding of indirect sales models, partner journeys, and different routes to market. Ability to translate complex products and solutions into clear, relevant messaging and content for partners. Experience developing partner enablement resources such as playbooks, training materials, campaigns, content, and portal resources. Confidence working directly with partner marketing, sales, and product teams. Experience using CRM, marketing automation, analytics, and partner platforms to measure engagement, pipeline, and campaign performance. Strong relationship-building, communication, organization, and project-management skills. Ability to influence and coordinate internal and external stakeholders without direct authority. Experience in enterprise SaaS, cybersecurity, digital identity, fraud prevention, fintech, or financial services is preferred. Experience supporting global partner ecosystems across different regions and partner types is a plus. Familiarity with partner relationship management and partner marketing automation platforms is desirable. Experience with account-based marketing or joint go-to-market programs is beneficial. Experience using AI-enabled marketing tools for content creation, campaign execution, or performance analysis is a plus. Proactive, collaborative, commercially minded, and data-driven, with the ability to move comfortably between strategic planning and hands-on execution. Strong communicator who can simplify complex solutions and create compelling partner-ready messaging. Adaptable and comfortable collaborating across regions, cultures, and different types of partner organizations. Preferred location is within the U.S. East Coast time zone. Benefits: Flexible virtual-first work environment, with the option to work remotely or from an office. Healthcare plan options, including universal, supplemental, and private healthcare coverage depending on location. Retirement or pension plan contributions. Stock plan participation. Life event and disability coverage. Generous annual leave and company holidays. Volunteer time off. E-learning opportunities and tuition reimbursement. Hackathons and opportunities for continuous professional development. Home office setup allowance. Additional optional benefits may include pet insurance, identity theft protection, and legal assistance. Opportunities to work on high-impact B2B marketing initiatives across a global partner ecosystem. Collaborative environment focused on innovation, learning, meaningful work, and career growth.