Sr. Marketing Specialist, Affiliate Marketing (Commercial Insurance)

Accountabilities:: You will help execute and optimize performance marketing initiatives, ensuring campaigns are accurately tracked, efficiently managed, and aligned with acquisition goals. Manage daily paid search activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring. Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization. Monitor channel performance and identify issues affecting conversion rates, acquisition costs, attribution, and campaign efficiency. Coordinate the creation and deployment of advertising assets, landing pages, banners, and promotional materials. Oversee affiliate reporting, billing reconciliation, and marketing budget tracking. Maintain accurate campaign tracking through UTM parameters, pixels, conversion events, and established campaign governance standards. Assist with weekly, monthly, and quarterly performance reporting. Conduct competitive research and monitor market trends to identify opportunities for improvement. Collaborate with channel managers, analytics teams, and creative partners to support marketing growth initiatives. Requirements: The successful candidate will bring hands-on performance marketing experience, a solid understanding of digital acquisition channels, and the ability to turn campaign data into actionable improvements. 2–4 years of experience in performance marketing or a related digital marketing role. Required experience in the insurance, InsurTech, or financial services industry. Direct experience managing paid search campaigns through Google Ads. Experience supporting affiliate, partnership, or aggregator marketing programs. Understanding of campaign structures, bidding strategies, keyword management, and conversion optimization. Familiarity with Google Analytics or comparable reporting platforms. Knowledge of attribution, tracking implementation, and campaign measurement. Strong organizational skills and attention to detail. Ability to manage competing priorities and deliver results in a fast-paced environment. Preferred Qualifications: Experience with Microsoft Ads, Looker, affiliate marketing platforms, or business intelligence reporting tools. Benefits: Annual base salary of $80,000–$90,000, plus a 10% bonus. Employee Ownership Program, allowing eligible employees to share in the financial rewards of organizational growth. Professional development and career growth opportunities. Owner Referral Program. Work-from-home reimbursement. Digital health and wellness platform with online fitness and well-being resources. Canary Emergency Financial Assistance Program. Comprehensive medical, dental, and vision coverage. Life and Accidental Death and Dismemberment (AD&D) insurance. Confidential Employee Assistance Program (EAP). Health Savings Account (HSA). Short-term disability coverage. Voluntary supplemental accident, critical illness, and hospital insurance. Employee discounts. 401(k) retirement plan with company matching contributions. Paid time off programs. 11 company-paid holidays. Additional Information: Employment type: Full-time, permanent. Work arrangement: Fully remote. Location requirement: Candidates must be physically located in the United States.